Senior Product Marketing Manager – Business & Government

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $127.2k - $130k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Anthology Inc

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 Venture Round on 2023-01

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.

📋 Description

• Own the go-to-market strategy for Blackboard’s products in federal, state and local government, and corporate/workforce learning markets • Define and drive cross-functional GTM strategy for the Business & Government segment and share accountability with Sales for pipeline and bookings targets • Own segment positioning and messaging, including distinct value propositions for federal, state and local government, and corporate/workforce learning buyers • Develop persona-specific messaging for procurement officials, learning and development directors, IT security officers, agency training leads, and workforce development program managers • Establish and govern the BizGov positioning framework and documentation • Lead GTM planning, setting strategy, priorities, and success metrics across Product Management, Revenue Marketing, and Sales/CSMs • Influence Product Management roadmap priorities and translate roadmap investments into market-facing stories • Build segment business cases and GTM models, including market sizing, target account prioritization, and pipeline contribution analysis • Partner with Revenue Marketing and Customer Marketing on aligned campaigns and accurate positioning • Own competitive intelligence; monitor competitors and maintain sales battle cards • Design and lead buyer research, including win/loss interviews, customer conversations, and secondary research • Track procurement trends, compliance requirements, and government IT modernization initiatives and advise leadership • Synthesize intent signals, technographic data, and account-level research into segment targeting • Build and maintain sales enablement materials, including battle cards, discovery guides, objection handlers, and segment primers • Develop RFP/RFI response language and standard proposal sections • Run segment-specific enablement sessions and measure effectiveness through material usage and win rates • Shape new-logo and customer marketing campaigns and guide campaign asset development • Identify and help develop reference customers and advocacy relationships • Represent Blackboard’s BizGov perspective in event content, analyst briefings, external communications, and the annual user conference • Advise leaders across Sales, Product, and Marketing and may lead cross-functional project teams

🎯 Requirements

• 8+ years of B2B product marketing experience with a bachelor's degree (or 6+ years with a Master's degree, or equivalent experience) • Direct exposure to government, public sector, or enterprise workforce/training markets strongly preferred • Proven track record of developing positioning and messaging frameworks for complex, multi-stakeholder markets • Track record of building sales enablement programs that sales teams adopt and that measurably improve win rates • Strong written communication skills • Analytical mindset; comfortable with win/loss data, pipeline metrics, and connecting PMM outputs to revenue outcomes • Experience building business cases or GTM models that inform investment decisions • Ability to operate with a high degree of autonomy • Demonstrated ability to influence and advise senior cross-functional stakeholders across Sales, Product, and executive leadership • Fluency in written and spoken English • Working knowledge of federal and/or state procurement processes, compliance frameworks (FedRAMP, Section 508), or government IT buying dynamics preferred • Familiarity with corporate learning and development, workforce training, or skills credentialing markets preferred • Prior experience marketing to federal civilian agencies, the Department of Defense, or large state workforce agencies preferred • Exposure to Blackboard’s solutions, including Blackboard LMS, Blackboard Ally, and Blackboard Institutional Effectiveness products preferred • Background in a turnaround or post-acquisition EdTech environment preferred • Candidates must be legally authorized to work in the country where the role is based and must maintain that authorization for the duration of employment • The company does not provide visa sponsorship or immigration support