Product Marketing Manager

Job not on LinkedIn

🕒 4 days ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Anza Renewables

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

⚡ Energy

☁️ SaaS

🤝 B2B

💰 Private Equity Round on 2023-05

Energy • SaaS • B2B

Anza Renewables is a data-driven renewable energy software and services company that provides market intelligence, pricing and product data, and procurement and execution support for solar PV modules, battery energy storage systems (BESS), and transformers. Their offerings include a SaaS analytics platform (Anza Pulse) and marketplace (Anza Exchange), comprehensive equipment pricing and domestic-content data libraries, and hands-on services for procurement, contracting, construction, commissioning, warehousing and logistics. Anza serves developers, equipment buyers, and manufacturers by delivering real-time market visibility, supplier and counterparty intelligence, and expert advisory to reduce risk, accelerate project timelines, and improve equipment lifetime value and margins.

📋 Description

• Drive sales growth and platform adoption through clear positioning, compelling content, and sales enablement • Project manage cross-functional teams to plan and execute launches for product features, service offerings, and go-to-market strategy changes • Write product release materials, demo scripts, and knowledge center articles • Track launch impact, win rates, and sales asset usage to refine positioning and enablement • Maintain Anza’s value proposition and create audience-appropriate messaging for products and personas • Develop and maintain customer persona segmentation • Lead competitive positioning and maintain knowledge of Anza’s competitive landscape • Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points • Serve as the daily point person for sales on the demo environment, positioning, and customer proof points • Conduct customer interviews and develop case studies, testimonials, references, and videos • Build and maintain a library of customer proof points organized by vertical, persona, and success metric • Create webinar slide content and moderate prospect and client webinars • Coordinate internal subject-matter experts and client speakers • Create videos for the platform user knowledge center • Act as marketing’s primary liaison to the product team • Advise on in-platform terminology and UX copy • Identify new visuals needed for websites, collateral, emails, social media, and other channels

🎯 Requirements

• Bachelor’s degree • 3–5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end • Experience leading cross-functional GTM teams for product launches or releases • Experience leading sales and internal training • Experience conducting customer interviews • Experience moderating and creating webinar content • In-depth knowledge of product marketing best practices and commitment to staying current on trends • Strong collaboration and interpersonal skills • Strong organizational and project management skills • Analytical mindset and comfort with data • Comfortable using AI thoughtfully for research, data analysis, process automation, or early drafts • Nice to have: 2+ years of solar or energy storage industry experience • Application requirements: 1 launch or release plan; 1 sales training or enablement asset; 1 messaging or positioning document

🏖️ Benefits

• Attractive equity program • Medical, dental, vision, health, life, and disability insurance • Comprehensive wellness program • 401(k) plan with company match and immediate vesting • Continuing education and professional development assistance • Self-managed flexible work schedules • Self-managed time-off policies