PR Consultant

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🔥 2 hours ago

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Apothékary™

11 - 50 employees

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Apothékary™ is a company specializing in offering holistic health solutions through natural and organic products. Their line includes tinctures aimed at stress relief, metabolic health, cognitive support, and alcohol alternatives. Apothékary™ emphasizes natural healing through herbal medicine, providing remedies like the Blue Burn™ for metabolic support and Mindcraft™ for cognitive enhancement. They are committed to using sustainably sourced, certified organic ingredients, and their products are designed to support wellness from the inside out.

📋 Description

• Deliver one major earned-media placement per month tied to the brand story, founder, or hero product • Send five personalized pitches weekly to a curated media list • Manage weekly product sampling and mailers to press, podcast hosts, and media-adjacent tastemakers • Build and maintain an editorial calendar around seasonal wellness moments • Maintain and grow relationships with tier-1/tier-2 wellness, lifestyle, and beauty press • Source founder byline opportunities, award submissions, and “best of” roundup placements • Report monthly on placements, impressions/UVM, sentiment, and share of voice versus competitors • Flag coverage or quotes that risk disease-claim language before publication • Report on misses, pitches sent, response rates, and reasons for passes • Package every placement with a pull quote, logo asset, and link for the content team within 48 hours

🎯 Requirements

• 3–5+ years of consumer PR experience with a proven earned-media portfolio • Ideally experience in wellness, beauty, CPG, or supplements • Active, current relationships with tier-1/tier-2 wellness, lifestyle, and beauty press, podcast hosts, and “best of”/gift guide/awards cycles • Strong personalized pitch writing, editorial calendar planning, and founder byline development • Working knowledge of FDA/DSHEA structure-function claim rules • Ability to flag disease-claim risk in coverage before it runs • Remote work opportunity; LA or NYC based, or strong LA/NYC media relationships, preferred

🏖️ Benefits

• Monthly product stipend

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