Content Marketing Lead

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🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

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aPriori Technologies

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏢 Enterprise

☁️ SaaS

Enterprise • SaaS • Manufacturing

aPriori Technologies is a provider of AI-powered enterprise software solutions designed to optimize product profitability and accelerate time to market for manufacturers. Through its digital manufacturing simulations, manufacturability insights, and cost estimation capabilities, aPriori helps leading global manufacturers reduce product design time, streamline sourcing, and identify cost savings opportunities across the product lifecycle. Their services also focus on sustainable manufacturing practices by providing tools to calculate carbon footprints and enhance design efficiency. aPriori Technologies is widely used across industries, helping companies like GE Aerospace, Eaton, and Dana improve their manufacturing processes and profit margins.

📋 Description

• Develop and maintain a content plan tied to marketing and corporate objectives, defining themes, editorial standards, and audience alignment so every piece has a clear reader, segment, and goal. • Create compelling content across blogs, social posts, newsletters, ebooks, win stories, guides, emails, and more — refining the mix based on performance. • Measure and prove impact: evaluate performance data to show how content drives new interest, pipeline, and deal acceleration. • Act as the editorial voice of the brand, interviewing internal and external SMEs — including partners and analysts — to elevate quality and credibility. • Write effective prompts that produce high-quality drafts for blog posts, landing pages, emails, social copy, and other marketing assets. • Build and maintain a library of reusable AI skills, prompt templates, and style guides for GTM teams to leverage across channels. • Stay current on the evolving AI landscape — writing tools, image generation, productivity platforms — and bring the best tools into the workflow. • Edit AI-generated content with a critical eye: fact-check, restructure, and add human insight before anything goes live. • Automate repetitive tasks including meta descriptions, alt text, social snippets, email subject-line variants, and monthly newsletter assembly. • Continuously identify manual bottlenecks and propose AI-driven solutions.

🎯 Requirements

• 5+ years of experience in B2B SaaS or AI content marketing or copywriting. • Builder mentality — proactive, resourceful, and solutions-oriented. • Hands-on experience using AI writing tools professionally; portfolio or examples of AI-assisted work strongly preferred. • Experience collaborating across GTM teams including sales, marketing, product, customer success, and business development. • Strong prompt-engineering skills with the ability to produce nuanced, on-brand output from LLMs and troubleshoot when results fall short. • Working knowledge of CMS platforms and SEO/AEO/GEO fundamentals. • Excellent editorial judgment with the ability to distinguish high-quality, impactful content from adequate AI output. • Strong communication and influencing skills to drive theme alignment across GTM.

🏖️ Benefits

• A competitive benefits package which includes medical, dental, and vision for employees and their dependents • Life and disability insurance • Flexible spending accounts • 401k match • Career-growth opportunities • Flexible time • Paid time off benefits – including aPriori days, and more!