Director of Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 15%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Aragorn AI

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2021

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

Aragorn AI is a no-code SaaS platform that automates employee data integrations for People Ops and Corporate IT teams. It consolidates employee data from any source (APIs, EDI, webhooks, file feeds) and syncs it to vendors and HR systems (Workday, UKG, ATS, benefits, payroll, IT apps) using pre-built connectors, AI-driven mappings, real-time syncs, and automated error handling. The platform emphasizes data security, compliance (SOC2, HIPAA reporting), auditability, and fast deployment to reduce consulting costs and operational overhead.

📋 Description

• Build and own product marketing at Aragorn • Develop positioning and messaging for HRIS, People Systems, People Analytics, HR Operations, and CHRO buyers • Create customer stories, POV pieces, webinars, guides, product narratives, landing pages, sales materials, and campaigns • Interview customers and prospects to understand problems, buying motivations, alternatives, and triggers • Own go-to-market motions for new products, capabilities, integrations, and use cases • Partner with Demand Generation to test messages, personas, offers, and campaigns that generate qualified conversations • Provide Sales with stories, proof points, competitive positioning, decks, and sales materials • Turn customer outcomes into case studies, quantified proof points, references, and reusable sales assets • Conduct market and competitive intelligence across HR analytics, integration platforms, HCM vendors, AI tools, and the status quo • Build narratives, content, and follow-up programs around industry events and webinars • Own Aragorn’s website and digital market-facing narrative • Work closely with the CEO, Product, Sales, and Demand Generation • In the first 90 days, understand customers and ICP, sharpen positioning for the three Studios, establish content and campaign cadence, strengthen customer proof, and launch GTM experiments • Drive qualified pipeline, conversion, customer proof, market positioning, and faster product launches

🎯 Requirements

• 5+ years of B2B SaaS marketing experience with significant product marketing experience • Experience marketing complex enterprise software • Experience in HR technology, People Analytics, HCM, data/integration infrastructure, analytics, or enterprise AI is strongly preferred • Experience marketing to HR technology, HRIS, People Analytics, People Operations, or CHRO audiences is a plus • Track record of turning technical products into simple, compelling business narratives • Exceptional writing and storytelling skills; comfortable personally creating content • Experience working directly with founders, sales teams, customers, and product teams • Comfort interviewing customers and turning conversations into positioning, content, and market insights • Experience launching new products or categories where the playbook was not already established • Strong understanding of how product marketing connects to pipeline and revenue • Comfortable operating in an early-stage environment with high ownership, speed, and ambiguity