Vice President – Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $225k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 1%

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Argano

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

🏢 Enterprise

🤖 Artificial Intelligence

Consulting • Enterprise • Artificial Intelligence

Argano is a digital transformation and management consulting firm that helps enterprises design and implement high-performance operations. It provides strategy and business consulting, performance consulting, and end-to-end enterprise technology services (cloud migration, application development, ERP and business applications, managed services, and application support). Argano also delivers AI and data capabilities—covering generative AI, agentic AI, AI orchestration and governance, data engineering, data warehousing, and business intelligence—to embed AI into operational workflows. The company partners with major technology vendors (Microsoft, Oracle, SAP, AWS, Snowflake, Blue Yonder, Salesforce, and others) and serves clients across supply chain & logistics, retail/distribution/CPG, manufacturing, healthcare & life sciences, financial services, and construction sectors.

📋 Description

• Build and lead Argano’s Demand Center of Excellence • Design the CoE charter, operating model, team structure, roles, intake, prioritization, and service-level model • Establish repeatable campaign containers and shared planning disciplines • Hire, coach, and develop campaign, ABM, email, webinar, and content professionals • Own integrated campaign strategy and execution across all Argano business units • Translate offerings, ICPs, and pipeline plans into annual and quarterly campaign plans with lead and pipeline targets • Tailor messaging, offers, and content to publisher ecosystems and priority industries • Drive cross-sell and install-base expansion campaigns • Build and execute tiered ABM programs for strategic named accounts • Align sales, account teams, and BDR/outbound around account selection, plays, and engagement • Establish intent, engagement, and account-scoring signals • Own email marketing, lifecycle and nurture architecture, database health, segmentation, deliverability, testing, and governance • Lead webinar and virtual-event strategy, promotion, follow-up, and conversion • Own content strategy, editorial planning, funnel-stage content mix, and demand-focused asset production • Partner on landing pages, forms, and digital conversion journeys • Define campaign operations requirements for build, routing, scoring, attribution, and reporting • Partner with Creative and Events to accelerate campaign production and connect events to pipeline motions • Establish lead definitions, hand-off SLAs, follow-up standards, and sales-marketing cadence • Own marketing-sourced lead and pipeline targets, forecasting and reporting weekly, monthly, and quarterly • Build funnel measurement and improve conversion, velocity, and cost per stage • Replace activity reporting with plan-based reporting • Manage the demand-generation budget and program mix for pipeline return

🎯 Requirements

• 12+ years in B2B marketing • At least 5 years leading demand generation, campaigns, or ABM teams • Track record of building a demand function or center of excellence serving multiple business units, practices, or product lines • Proven accountability for pipeline targets and fluency with funnel math, attribution, and marketing-sourced pipeline reporting • Deep experience across ABM, email and lifecycle marketing, webinars, and content strategy • Working knowledge of marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce • Working knowledge of ABM and intent platforms and webinar tools • Exceptional cross-functional leadership across sales, business-unit marketers, operations, creative, and events • Player-coach mindset • Preferred: experience with enterprise software publisher ecosystems • Preferred: install-base, cross-sell, and expansion marketing experience in a services organization • Preferred: experience partnering with or managing a BDR/outbound function • Preferred: familiarity with account-planning tools, Plan-on-a-Page or similar planning disciplines, and Forrester or SiriusDecisions demand frameworks

🏖️ Benefits

• Argano is an equal-opportunity employer • Compensation range, bonus, and equity/LTI details are referenced but not provided