Senior Director of Marketing

🔥 6 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $230k - $250k / year

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

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Arkose Labs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🔒 Cybersecurity

💳 Fintech

🎮 Gaming

💰 $70M Series C on 2021-05

Cybersecurity • Fintech • Gaming

Arkose Labs is a leading cybersecurity firm focused on fraud prevention and account protection. They offer comprehensive solutions designed to enhance online security for various sectors, including fintech, media, e-commerce, and gaming. With an emphasis on bot detection and prevention, Arkose Labs works to secure transactions and ensure genuine user experiences while mitigating the risk of cyber threats.

📋 Description

• Own the pipeline number. Directly accountable for marketing-sourced pipeline creation, progression, velocity, and conversion to closed-won revenue against quarterly and annual targets. • Build, execute, and continuously optimize a full-funnel demand generation engine spanning inbound, outbound, ABM, paid media, content syndication, email nurture, and partner-driven programs. • Design and operate a metrics-driven ABM strategy targeting enterprise accounts across Arkose Labs’ core verticals. • Own the marketing-to-sales handoff process, including MQL/SQL definitions, SLA frameworks, lead scoring models, and shared funnel accountability with Sales. • Analyze pipeline data daily and weekly to identify conversion bottlenecks, underperforming programs, and acceleration opportunities. • Develop and execute integrated GTM programs with IaaS partners and strategic alliances focused on pipeline contribution. • Architect and maintain a full-funnel attribution model that clearly connects every marketing dollar to pipeline and revenue outcomes. • Own campaign ROI measurement end to end, from budget allocation and program design through post-campaign analysis.

🎯 Requirements

• 8+ years of B2B marketing experience with at least 3-5 years leading demand generation at high-growth enterprise technology or cybersecurity companies. • Proven, quantifiable track record of owning pipeline targets and delivering marketing-sourced and marketing-influenced revenue. Bring the numbers. • Deep hands-on expertise with ABM platforms, intent-data tools, marketing automation (Marketo, HubSpot, or similar), CRM (Salesforce), and full-funnel attribution. • Demonstrated fluency deploying AI-powered marketing tools with measurable pipeline impact. • Experience building demand programs that sell into large enterprises with complex, multi-stakeholder, 6-12+ month buying processes. • Strong analytical skills with the ability to build dashboards, interpret pipeline data, and translate insights into campaign action. • Bachelor's degree required; MBA or equivalent experience preferred.

🏖️ Benefits

• Competitive salary + Equity • 401k plan • Robust benefits package- 85% medical, dental, vision coverage for employees and 75% for dependents • Flexible PTO • Life insurance coverage • Short and Long Term Disability Insurance paid by the company • Generous nationwide parental leave policy • Amazing discounts program • Wellbeing package including mental health and gym discounts • Flexible working hours to support personal well-being and mental health • Employee Assistance Program