Director of Growth – Creative Strategy

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ARMRA®

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🧘 Wellness

🛍️ eCommerce

👥 B2C

💰 Series A on 2022-07

Wellness • eCommerce • B2C

ARMRA® is a physician-founded consumer health brand that develops and sells high-potency bovine colostrum supplements and related wellness products. The company emphasizes a proprietary Cold-Chain BioPotent™ pasteurization process and third-party testing to preserve and validate over 400 bioactive nutrients, positioning its products for gut, immune, skin, hair, metabolism, and fitness benefits. ARMRA® primarily sells direct-to-consumer through an e-commerce storefront (Shopify) and offers subscription bundles, travel sticks, and product lines branded as ARMRA Colostrum and Health Revival.

📋 Description

• Own and continuously evolve ARMRA’s performance creative strategy across acquisition channels. • Build and optimize creative testing frameworks, hook-farm systems, and content production workflows. • Develop scalable playbooks for concepting, UGC sourcing, scripting, editing, post-production, and creative QA. • Drive creative innovation while maintaining alignment with ARMRA’s brand standards and scientific credibility. • Develop channel-specific creative roadmaps across Meta, TikTok, YouTube, Google/P-Max, Display, Audio, and emerging platforms. • Partner closely with Growth Marketing to improve creative performance, scale spend efficiently, and achieve CAC goals. • Establish creative refresh strategies that reduce fatigue and maintain performance at scale. • Define creative KPIs and success metrics, including thumb-stop rate, CTR, CVR, CAC, MER, and incremental ROAS. • Analyze creative performance and translate insights into actionable testing plans and creative briefs. • Lead creative experimentation initiatives, including incrementality testing, audience testing, and messaging validation. • Leverage data to identify emerging opportunities and continuously improve performance. • Partner with Brand, Product, Retention, Community, and Growth teams to align creative strategies with business priorities. • Translate complex science-backed product benefits into compelling, consumer-friendly narratives that drive conversion. • Support product launches, promotions, seasonal campaigns, and new customer acquisition initiatives. • Lead and mentor creative talent, including designers, editors, creators, and external partners. • Manage relationships with freelance creators, UGC talent, production partners, and agencies. • Establish clear KPIs, workflows, and quality standards across all creative contributors. • Foster a culture of accountability, creativity, experimentation, and continuous improvement. • Own creative asset organization, reporting systems, and performance dashboards. • Evaluate and implement new creative technologies, AI tools, and automation opportunities to improve speed and efficiency. • Continuously refine creative operations to increase output quality, testing velocity, and team effectiveness.

🎯 Requirements

• 7–10+ years driving performance creative for a growth-stage DTC brand (ideally CPG, wellness, or beauty). • Track record of scaling Meta/TikTok spend while maintaining or lowering CAC. • Thrive on rapid iteration—you've turned "concept → live ad" in under 72 hours more times than you can count. • Speak both creative and quant—comfortable dissecting ROAS tables, lift-study error bars, and pixel diagnostics. • Proven people leader—experience hiring, coaching, and developing small in-house creative teams (designers, editors, producers) while also managing freelance and agency partners. • Deep bench of UGC creators, editors, and motion designers you can tap day-one. • Fluent in the tools: Ads Manager, TikTok Ads, GA4, Northbeam/Rockerbox, Premiere/Final Cut, Figma/Canva, Airtable, and automation platforms (Zapier, Make). • Operate like an owner—proactive, deadline-obsessed, and comfortable in a fast-moving, ambiguity-heavy environment.

🏖️ Benefits

• Health insurance • 401(k) plan • Paid time off • Flexible work arrangements