Vertical Marketing Manager

Job not on LinkedIn

🔥 27 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Array

WebsiteLinkedInAll Job Openings

51 - 200 employees

💳 Fintech

🤝 B2B

Fintech • B2B

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. Our suite of private label offerings helps our partners drive revenue, increase engagement, and empower millions of consumers to achieve their financial goals.

📋 Description

• Define and execute a vertical marketing strategy for the assigned GTM Pod • Develop ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion • Build personalized messaging frameworks by account tier, persona, and pain point • Partner with Product, Data, and Marketing to embed differentiated data and insights into account narratives • Translate complex, data-rich capabilities into industry-specific messaging for economic buyers and technical stakeholders • Deliver field-ready enablement including decks, playbooks, battlecards, ROI tools, and customer stories • Use AI tools to think, build, and ship faster • Build and execute personalized campaigns that generate qualified pipeline from priority accounts • Increase vertical awareness and position Array as the standard for embedded financial wellness, identity, and privacy products • Coordinate integrated campaigns across email, webinars, paid and organic channels, outreach, and in-person experiences • Partner with RevOps to define success metrics, analyze performance, and iterate campaigns • Act as vertical marketing owner during planning cycles and QBRs • Influence Product, Sales, Data, RevOps, and Marketing stakeholders to commercialize new capabilities • Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth • Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions • Report to the Senior Partner, Marketing

🎯 Requirements

• 5+ years of B2B marketing experience, including product marketing, vertical/industry marketing, or partner/channel marketing experience in high-growth SaaS, fintech, financial services, or adjacent environments • Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives • Hands-on experience building personalized, account-level messaging and running 1:1 / 1:few ABM programs • Strong ability to translate complex, data-centric technology into clear, compelling industry narratives • Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority • Analytical rigor and experience tying marketing programs to business outcomes • Strong project management skills and ability to drive multiple initiatives simultaneously in a fast-paced environment • Instinctive use of AI to accelerate work • Must be located in the USA or Canada

🏖️ Benefits

• Incentive Stock Option (ISO) grant, subject to Board approval • Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents • Unlimited PTO and sick leave + 14 company holidays • 100% 401k match up to 4% with immediate vesting • Generous and competitive parental leave for all parents • $1,000 desk setup subsidy for remote office • $100/month subsidy for wifi/cell phone expenses • Summer Fridays (half-day Fridays) typically from late May to the end of August • Commuter benefits for those who choose to go into the New York City or San Francisco office spaces