Senior Content, Thought Leadership Manager

🔥 1 hour ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 12%

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Logo of ASC Global

ASC Global

51 - 200 employees

Founded 1997

🏭 Manufacturing

📦 Logistics

🚀 Aerospace

Manufacturing • Logistics • Aerospace

ASC Global is a global distributor and supply-chain partner for electronic components and MRO & industrial automation products. The company provides global sourcing, franchised distribution, inventory management (including VMI and excess stock management), custom manufacturing and cross-reference engineering, and quality testing services for industries such as aerospace, automotive, medical, energy, telecommunications, and consumer electronics. Founded in 1997, ASC operates worldwide with multiple offices, ISO/AS certifications, large in-stock inventory and capabilities for obsolescence management and flight/mission-grade screening to support mission-critical programs.

📋 Description

• Build and grow the CEO's personal LinkedIn presence alongside ASC Global's thought leadership strategy • Meet regularly with the CEO and internal experts and turn their opinions, experience and market observations into publishable content • Track trends in AI infrastructure, data centres, semiconductors, component shortages, EOL products, MRO, energy infrastructure and supply-chain disruption • Develop clear points of view on industry trends • Analyze ASC's internal data to identify proprietary trends while protecting confidential customer information • Produce industry reports, articles, LinkedIn posts, newsletters, carousels and video concepts • Create compelling headlines and hooks for executive audiences • Repurpose major reports into campaigns across LinkedIn, Instagram, the website, email and other channels • Track followers, engagement, website traffic, inbound enquiries, RFQs and revenue generated by content • Manage and mentor a Junior Content/Social Media Coordinator • Coordinate freelance video and design talent

🎯 Requirements

• 5-8+ years of B2B content, editorial or thought leadership experience in a technical industry • Relevant industry experience in semiconductors, electronic components, data centres, AI infrastructure, industrial, manufacturing, aviation or similar • Strong writing and editing skills, making complex subjects clear and compelling • Interviewing skills and ability to draw out subject-matter experts' thinking • Research-driven and curious approach to industry news • Experience ghostwriting or building an executive's personal brand • Commercial mindset focused on pipeline and revenue • Ability to work directly with leadership and own a strategy end to end • Ability to link 2-3 samples of technical B2B content written, such as a report, article or executive LinkedIn posts • Nice to have: exposure to procurement, supply chain or the independent distribution market • Nice to have: experience producing data-led reports or market research • Nice to have: familiarity with LinkedIn analytics, CRM attribution and email platforms

🏖️ Benefits

• Real influence and a seat at the table, reporting directly to the CEO • Opportunity to build a function from scratch with a team and budget • First-hand access to market intelligence • Competitive compensation based on experience and industry knowledge

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