Senior Vice President, Marketing – Retirement, Investment & Wealth Solutions

🔥 2 minutes ago

🍂 Massachusetts, Pennsylvania – Remote

🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote

💵 $300k - $325k / year

⏰ Full Time

🟠 Senior

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Ascensus

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2000

💼 Consulting

🛡️ Insurance

💸 Finance

💰 Secondary Market on 2019-02

Consulting • Insurance • Finance

Ascensus is a company that values its people and emphasizes a culture guided by principles such as integrity, quality, and a commitment to high standards. It provides administrative and recordkeeping services, focusing on helping individuals achieve financially secure retirements and ensuring quality education for children. Ascensus is dedicated to diversity, inclusion, and providing equal opportunities, making it a rewarding place to work. The company also offers a wide range of benefits to its employees, including student loan refinancing and healthy living programs.

📋 Description

• Define marketing strategy with clear OKRs aligned to multi-year business growth plans, market/client segmentation, customer behavior, and competitive landscape • Direct execution and measurement of go-to-market programs, campaigns, product demos/technology showcases, and selling systems • Support sales growth and client retention by marketing key offerings, expanding qualified lead volume, and improving lead-to-opportunity rate, win rate, and new saver revenue • Improve brand familiarity and differentiation through storytelling across sales enablement, web, PR, social media, thought leadership, partnerships, and events • Develop messaging connecting products and services to Ascensus’ value proposition • Own corporate client and advisor events strategy with commercial targets for major events • Use data and analytics to improve segmentation, campaign targeting, and message personalization • Own commercial targets and results for marketing programs and evaluate their financial and commercial benefits with Insights & Analytics • Utilize marketing technology, data, AI, experimentation, and client experience measurement to optimize marketing initiatives • Drive AI adoption across the Retirement marketing team and re-engineer and standardize workflows with Marketing Operations • Influence cross-functional resources, gain stakeholder buy-in, and drive commercial results • Build relationships with Sales teams and incorporate client needs into marketing programs and messaging • Inspire and develop the Marketing team through transparent communications, inclusion, clear goals, empowerment, and shared vision • Ensure confidential data is properly handled and protected • Ensure Retirement marketing completes required compliance review and approval • Manage brand and reputational risk with Corporate Communications and Compliance • Lead with Ascensus’ Core Values of People Matter, Quality First, and Integrity Always®

🎯 Requirements

• Minimum of 15-years related experience in B2B financial services, Retirement and/or investment marketing • Strong defined contribution/retirement and investments experience spanning advisor, third-party administrators, plan sponsor, and participant audiences strongly preferred • Proven track record of marketing programs that delivered documented sales, pipeline and revenue growth in financial services • Strong analytics orientation • Experience positioning and elevating top-tier financial services brands through consistent messaging across marketing and communications channels • Superior content and communications skills • Proven ability to use marketing and UX to drive participant engagement, digital adoption and better saver outcomes • Proven success managing complex projects, influencing others and working successfully in a fast-paced environment • Effective decision-making, problem-solving and follow-through skills • Proven experience using AI across marketing functions including content creation, design, project management and insights generation • Ability to recruit, develop and manage high-performing teams • Ability to make decisions in challenging or ambiguous circumstances and adapt to emerging priorities • Ability to build positive, effective relationships across business, service, technology, product and Marketing, Analytics & UX • Four-year college degree in marketing/communications or related field • Masters degree highly desired

🏖️ Benefits

• 401(k) match • Medical insurance • Dental insurance • Vision insurance • Paid time off