Director, Brand and Communications

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🔥 0 minutes ago

🌵 Arizona – Remote

🌵 Arizona – Remote

⏰ Full Time

🔴 Lead

💃 Brand Manager

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American Society of Crime Laboratory Directors (ASCLD)

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1974

🤝 Non-profit

📚 Education

🔬 Science

Non-profit • Education • Science

The American Society of Crime Laboratory Directors (ASCLD) is a nonprofit professional society dedicated to promoting excellence in forensic science management through leadership and innovation. With over 700 members from 400 laboratories across 25 countries, ASCLD provides resources such as training, accreditation initiatives, and research support to forensic science decision-makers and future leaders in the field.

📋 Description

• Shape and execute Versaterm's global brand, content and external communications strategy • Drive a unified market narrative and brand voice • Oversee all aspects of external brand and communications • Manage media relations, analyst relations, executive visibility, brand storytelling, content strategy • Develop strategic communications for senior leaders • Partner with industry analysts, conference organizers and associations to secure earned visibility • Lead crisis and reputation management planning • Own Versaterm's enterprise content strategy across all platforms • Develop an integrated editorial calendar • Steward Versaterm's brand positioning, messaging and voice

🎯 Requirements

• Bachelor's degree in Communications, Public Relations, Marketing or a related field • 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years of leadership experience • Experience developing and evolving brand positioning, messaging and corporate narratives in a high-growth B2B technology environment • Strong media relations expertise, with established relationships across technology, business and industry trade media • Experience managing and collaborating with creative and communications agencies • Exceptional storytelling, writing and executive communication skills • Ability to translate complex technology and business strategies into compelling, human-centered narratives • Experience developing SEO-informed content strategies that improve discoverability, audience engagement and the performance of digital programs • Experience leveraging AI and emerging technologies to improve development, workflows and team effectiveness • Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery

🏖️ Benefits

• Health insurance • Flexible working hours • Professional development opportunities