Product Marketing Manager

🕒 6 days ago

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AsiaVerify

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📋 Compliance

🤝 B2B

Compliance • B2B

AsiaVerify is a compliance data and verification platform that provides real-time KYB (Know Your Business), UBO (Ultimate Beneficial Ownership), and AML checks sourced directly from official Asian registries. The company offers API, web portal, and data feed access across 14 Asian jurisdictions and claims coverage of 450M+ entities, using AI to normalise, translate (including AOCR for Asian scripts), and link authoritative registry records into audit-ready reports for compliance, risk, legal, procurement, and operations teams. AsiaVerify targets global banks, fintechs, marketplaces, and enterprise customers to reduce false positives, accelerate onboarding, and automate due diligence workflows.

📋 Description

• Act as a GTM partner across Product, Sales, and Marketing • Lead product launch planning and execution, including: • - Hard launches (major platform releases, new products, market expansions) • - Soft launches (feature releases, enhancements, beta programs) • Define launch objectives, target audiences, messaging frameworks, and activation plans • Ensure launches are aligned with: • - Commercial priorities • - Product roadmaps • - Market timing and customer needs • Translate scoping documents, technical specifications, and feature lists into: • - ICP-fit product narrative • - Clear customer benefits • - Differentiated value propositions • - Outcome-led messaging • Own core product narratives, including: • - What problem we solve best • - Use-case messaging • - Buyer-specific value stories • - Problem-to-solution articulation • Maintain consistent messaging across all customer-facing channels • Partner closely with Sales to enable commercial success through: • - Product collateral • - Sales decks and pitch materials • - One-pagers, battlecards, and FAQs • - Case studies • Support deal cycles by: • - Clarifying product value in customer contexts • - Helping tailor messaging for priority accounts and segments • - Supporting CS with natural upgrade pathways • - Continuously refine sales assets based on field feedback and deal learnings • Own competitive analysis and market positioning • Develop and maintain: • - Competitive battlecards • - Win/loss insights • - Differentiation narratives • Engage with industry analysts, research firms, and ecosystem partners • Support analyst briefings, inquiries, and market submissions • Act as a trusted partner across the business, working closely with: • - Product Management • - Sales Leadership • - Marketing (Demand, Content, Events, Comms) • - Customer Success

🎯 Requirements

• Experience in B2B SaaS or data-driven platforms (risk, compliance, fintech a plus) • Proven ability to work at the intersection of Product, Sales, and Marketing • Strong storytelling and messaging skills • Commercially minded with a deep appreciation of sales realities • Comfortable engaging externally with analysts and senior stakeholders