Manager, Digital Paid Media

Job not on LinkedIn

🕒 Yesterday

🌵 Arizona, California, +21 more states – Remote

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💵 $95k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Logo of Astound Broadband

Astound Broadband

1001 - 5000 employees

Connecting you to a world of possibilities with our award-winning internet service and 24x7 local customer support. Visit astound.com to get started.

📋 Description

• Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting • Lead, coach, and develop a high-performing paid media team • Set priorities, allocate work, and ensure strong campaign execution • Manage budgets, pacing, forecasts, and investment shifts across channels and markets • Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value • Drive testing across platforms, audiences, creative, messaging, placements, and landing pages • Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting • Define performance metrics and apply MMM and MTA insights to guide investment decisions • Apply AI search and content insights to strengthen paid media strategy, targeting, and performance • Turn performance data into clear optimization plans and executive reporting • Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes • Grow affiliate performance through partner, placement, and offer optimization • Evaluate new platforms and partnerships for fit, incrementality, scale, and economics • Manage agency and platform partners against clear deliverables and performance expectations • Actively support, promote, and advance all aspects of Astound’s Inclusion and Belonging work • Perform other duties as assigned

🎯 Requirements

• 5–8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer business • Performance marketing background focused on efficient acquisition, conversion, and growth • Track record of coaching and managing high-performing teams • Strong testing, analytics, forecasting, attribution, and performance measurement skills • Proficiency with GA4, Looker, Tableau, BigQuery, or similar analytics tools • Hands-on expertise across Google, Microsoft, Meta, programmatic, and affiliate platforms • Familiarity with Impact or CJ affiliate platforms preferred • Knowledge of first-party data, CRM/CDP, audience, and AI-enabled optimization tools preferred • Management of complex performance media budgets; $10M+ preferred • Agency or telecommunications background preferred • Challenger-brand and regional marketing background desirable • Skilled at building full-funnel strategies and scaling acquisition efficiently • Comfort managing competing priorities in a fast-paced environment • Advanced Excel skills • Strong communication skills with the ability to translate performance data, strategies, and recommendations into clear, compelling messages for senior leadership and cross-functional partners • Bachelor’s degree preferred in Marketing, Digital Marketing, Communications, or related fields or an equivalent combination of education and experience

🏖️ Benefits

• 401k retirement plan, with employer match • Insurance options including: medical, dental, vision, life and STD insurance • Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization • Floating Holiday: 40 hours per year • Paid Holidays: 7 days per year • Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws • Tuition reimbursement program • Employee discount program • Personalized training and coaching • Rewards and recognition programs

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