Editorial Director

🕒 August 31

🌲 North Carolina – Remote

infoinfo

💵 $144k - $246k / year

⏰ Full Time

🔴 Lead

✏️ Editor

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Logo of athenahealth

athenahealth

5001 - 10000 employees

Founded 1997

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 Post-IPO Equity on 2017-05

Healthcare • Healthcare Insurance • SaaS

athenahealth is a provider of healthcare software solutions focused on enhancing clinical effectiveness, patient experience, and financial performance. Its flagship product, athenaOne, is an all-in-one solution that includes electronic health records (EHR), revenue cycle management (RCM), and patient engagement tools. The company offers tailor-made solutions for various healthcare providers, ranging from small practices to large health systems and specialities like behavioral health and pediatrics. athenahealth also provides payer solutions, advisory services, and platform services to improve patient outcomes and reduce costs, while ensuring a highly reliable service with 99. 98% uptime. Their solutions also incorporate AI-powered features like Ambient Notes to streamline clinical documentation. With a focus on interoperability and efficiency, athenahealth aims to simplify healthcare delivery and improve outcomes for both providers and patients.

📋 Description

• Own athenahealth’s enterprise narrative and annual narrative arc • Connect company strategy, brand strategy, product evolution, customer value, market dynamics, and key moments into a coherent editorial agenda • Partner with Portfolio Marketing on product vision, portfolio strategy, innovation, and launch priorities • Build coherence across enterprise storytelling with Brand, Portfolio Marketing, Executive Communications, Internal Communications, and campaign teams • Lead the strategic messaging function and develop enterprise-level messaging frameworks • Advise on executive voice, leader platforms, and visibility plans • Review major campaigns, enterprise announcements, thought leadership, and high-profile communications • Shape enterprise thought leadership priorities and identify distinctive market viewpoints • Partner on research, proprietary data, customer evidence, and market insights • Serve as editor-in-chief of athenahealth.com • Set editorial direction and standards across owned publishing channels • Lead organic social editorial strategy • Help define AEO/GEO strategy and incorporate performance signals into narrative priorities • Lead the enterprise editorial calendar and governance model • Establish editorial priorities, standards, intake processes, decision rights, review requirements, and approval pathways • Introduce responsible AI-enabled editorial workflows • Lead, coach, and develop the Editorial team

🎯 Requirements

• Bachelor’s degree or equivalent practical experience • 10+ years of experience in corporate communications, journalism, brand strategy, or product marketing • Significant experience specifically in health tech and/or healthcare • Experience building an enterprise narrative and translating it into an annual editorial agenda or narrative arc • Experience developing strategic messaging frameworks and practical storytelling tools • Experience translating complex product, technology, platform, or business strategies into compelling narratives for multiple audiences • Exceptional editorial judgment and writing skills • Experience using audience research, market intelligence, customer insights, performance data, or other evidence to shape narrative strategy • Familiarity with AI-enabled editorial tools, narrative measurement, AEO, GEO, and AI-powered information environments • Experience leading or overseeing organic social editorial strategy • Proven ability to lead cross-functional work across marketing, communications, and other teams in a matrixed organization • Experience building, leading, and developing a high-performing team

🏖️ Benefits

• Annual discretionary bonus plan • Variable compensation plan • Equity plans • Health and financial benefits • Commuter support • Employee assistance programs • Tuition assistance • Employee resource groups • Collaborative workspaces • Flexible work-life balance • Company-sponsored book clubs • External speakers • Hackathons • Learning-focused company culture • Engaged team support • Inclusive environment

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