Marketing Intelligence Manager – Analytics

Job not on LinkedIn

🔥 0 minutes ago

🌵 Arizona, Colorado, +15 more states – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌾 Iowa – Remote 🦬 Montana – Remote 🌾 Nebraska – Remote 🎰 Nevada – Remote 🌲 North Carolina – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🗿 South Dakota – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote 🦬 Wyoming – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📉 Data Analyst

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Atwoods Ranch & Home

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1960

🚘 Automotive

🏗️ Construction

🍽️ Food & Beverage

Automotive • Construction • Food & Beverage

Atwoods Ranch & Home is a retail company that specializes in providing a wide variety of products for farm, ranch, and home needs. Their offerings include farm animals, pets and wildlife supplies, sporting goods, clothing for men, women, and children, automotive products, firearms and ammunition, outdoor living items, lawn and garden supplies, home goods, and tools. With a focus on serving both agricultural and consumer markets, Atwoods aims to meet the diverse needs of rural and suburban customers alike.

📋 Description

• Build intelligence, measurement, and analytical capabilities supporting customer, marketing, and business decisions • Connect customer, market, competitive, media, transactional, channel, and behavioral data to actionable insights • Develop customer segmentation, profiles, lifecycle insights, and Voice of the Customer capabilities • Partner with Customer & Channel Marketing to improve acquisition, frequency, retention, cross-category shopping, lifetime value, and loyalty • Establish enterprise marketing-performance measurement focused on incrementality, store traffic, revenue, acquisition, lifetime value, retention, market share, and brand preference • Advance attribution, incrementality, geographic testing, holdout/control testing, store-visitation measurement, customer-level analysis, and campaign/promotional effectiveness • Partner with Finance on marketing investment, productivity, and return • Own brand health and consumer insights programs and maintain brand scorecards and strength indices • Monitor customer behavior, category trends, competitive positioning, pricing/promotions, messaging, economic conditions, population shifts, and digital/eCommerce capabilities • Analyze store trade areas and local-market performance and recommend incremental marketing investment • Support new-store planning through market sizing, customer profiling, competitive analysis, and post-opening measurement • Build predictive capabilities for lifetime value, churn/retention, purchase propensity, category affinity, acquisition, store traffic, promotional response, market potential, media investment, and demand • Partner with IT, eCommerce, Finance, and external partners on CRM/CDP, marketing automation, web/app analytics, media and store-visitation measurement, attribution, BI, visualization, identity resolution, and MMM • Maintain data quality, governance, consistency, and measurement methodology • Create executive dashboards and scorecards • Present insights and recommendations to senior leadership and cross-functional partners

🎯 Requirements

• 8+ years of progressive experience in marketing analytics, customer analytics, consumer insights, business intelligence, marketing science, or related disciplines • 3+ years leading and developing analytical teams • Retail, consumer brand, omnichannel commerce, or other customer-driven business experience strongly preferred • Expertise in customer segmentation, lifecycle analytics, lifetime value, large customer/transactional datasets, brand tracking, consumer research, and customer insights • Experience with attribution, experimentation, and incrementality testing • Media Mix Modeling experience ideally • Strong understanding of store traffic, retail performance, customer behavior, and local market dynamics • Working knowledge of CRM, CDP, BI, analytics, and marketing technology platforms • Experience managing analytical partners, research vendors, and measurement providers • Strong financial/commercial acumen • Ability to translate complex analysis into clear business recommendations and executive presentations • Ability to sit for long periods • Ability to perform heavy and repetitive lifting up to 50 lbs • Ability to bend, carry, push, work on a ladder, and perform repetitive keyboard movements • Close vision for PC work

🏖️ Benefits

• Amazing Employee Discount on everything from clothes to power tools to pet food • Multiple Health Insurance options after 60 days • Dental & Vision options • Life Insurance • Paid Vacation • Holiday Pay throughout the year • Paid Sick Time • 401(k) with a generous 4% company match • Paid Parental Leave • Community Giving Program matches donations and provides paid volunteer hours • Wellness Program with medical-premium credits • Training Program with over 250 courses • Various Voluntary Insurance Options