Field Events Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90k - $100k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎪 Events

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Automation Anywhere

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

Automation Anywhere is a leader in agentic process automation, providing solutions that streamline complex workflows across various industries. They offer a platform that integrates artificial intelligence and automation, allowing businesses to automate any process and improve efficiency. With features like AI agent creation, document automation, and centralized management, Automation Anywhere empowers businesses to reduce costs, improve productivity, and achieve higher accuracy in their operations.

📋 Description

• Driving execution of key initiatives for America’s field marketing strategy and delivering measurable impact • Supporting local pipeline generation needs of the regional sales team, inclusive of strategic accounts • Understanding the local sales go-to-market motion to execute marketing plan aligned to the sales and marketing priorities and pipeline targets • Owning end-to-end execution of assigned field marketing events by building a strong pre, during and post-event framework to drive success • Working closely with sales leaders and AEs to ensure alignment and successful execution • Managing and optimizing marketing investments, inclusive of serving as the NAMER subject matter expert on the procurement process (onboarding suppliers, purchase order creation, etc) • Tracking campaign results to drive pipeline generation and pipeline conversion • Reporting & Lead Management: Working with BizOps for account mapping based on audience segmentation and outreach strategy • Building lead scoring framework to distinguish and align stakeholders between hot, warm and cold leads • Coordinating with MarOps for SFDC campaign code creation • Consolidating leads and submit into MarOps for SFDC loading • Creating SalesLoft cadences (or other sales templates) to help sales and SDRs promote event registration, customer meetings and support lead follow-up • Working with the corporate team to update the company website with major event listings • Assisting in publishing organic social media posts (e.g., LinkedIn) to drive event awareness; in partnership with social team • Maintaining detailed marketing calendar • Driving active awareness of the marketing-wide plan to sales teams and leaders • Providing sales feedback into respective marketing teams to better address business needs • Supporting the sales team with identifying marketing materials / collateral for customer presentations • Collaborating with the Partner Marketing team to incorporate key partners into field activations where appropriate

🎯 Requirements

• Bachelor’s degree in Marketing or business field • 2+ years of experience in field marketing or event management • Experience working with sales teams to drive marketing program success • Previous experience of working within a cloud and or business software industry is desirable • Previous experience working with partners is desirable • Ability to learn and use tools like Salesforce, Marketo, Bizzabo, Zoom Webinars, SalesLoft, Wrike, Excel, Word, PowerPoint; prior experience is a plus

🏖️ Benefits

• Flexible work schedule / remote roles • Unlimited Personal Time Off • 12 holidays off per year • 4 days volunteer time off per year • Eligible for 4 company Achievement days off per year • Variety of health care and well-being benefits • Paid family/parental leave