Demand Generation Manager

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AutoVitals

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2019-10

Automotive • SaaS • Enterprise

AutoVitals is a comprehensive digital solutions provider for the automotive repair shop industry. They offer a range of services including Digital Vehicle Inspections (DVI), workflow automation, customer retention management, and digital marketing. Their solutions aim to drive profitable growth for independent auto repair shops by increasing average repair order values and improving workflow management. With a focus on innovation, AutoVitals provides extensive integration capabilities and helps automotive shops transition to digital operations through industry expert guidance and a collaborative community of users.

📋 Description

• Own the demand generation strategy and execution for AutoVitals, focused primarily on paid search and digital advertising to drive qualified inbound pipeline • Build, manage, and continuously optimize Google Ads campaigns targeting auto repair shop owners and operators • Develop email nurture programs to move leads through the funnel and into qualified sales opportunities • Define and track the KPIs that matter: MQLs, SQLs, cost per lead, pipeline contribution, and return on ad spend • Work with Sales, Customer Success, and Product to make sure demand gen programs are aligned with what is actually converting and what customers need • Evaluate and test new channels over time including paid social and events, coordinating with other members of the marketing team on brand and content • Play an active role in the strategy and oversight of Google Ads programs that AutoVitals offers to its customers • Set performance standards and QA processes to make sure client accounts are being managed well • Stay close enough to the client work to coach your team, spot problems early, and step in when needed • Own reporting and accountability for client campaign performance • Hire, onboard, and develop a small demand generation function • Build the process, reporting, and playbooks needed • Set clear expectations for the function and hold people accountable to results • Be a strong partner to sales, Product, and Customer Success leadership

🎯 Requirements

• 5+ years or experience in demand generation, paid media, or digital marketing at a B2B SaaS or technology company • Experience managing direct reports and developing people • Deep working knowledge of Google Ads including Search, Performance Max, and Display; you have managed campaigns yourself and know the platform well enough to lead and coach a team • Proven track record of driving pipeline and revenue results through paid digital programs • Strong with data and reporting across Google Ads, Google Analytics, and CRM or marketing automation platforms • Good project manager who can handle multiple priorities while executing at a very high level • Comfortable building from scratch in a fast-moving environment where not everything is defined yet • Clear communicator, written and verbal, across all levels of an organization • Bonus • Experience marketing to small and medium-sized businesses, particularly in automotive or home services • Familiarity with Salesforce or a similar CRM • Background or knowledge of the automotive repair industry • Experience leveraging AI and Automation tool to Improve Campaign Efficiency

🏖️ Benefits

• Medical/Dental/Vision • Flexible Spending Account • 401K Match • Flexible PTO