Head of Marketing – B2B Growth Marketing

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Avantpage Translations

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1998

🏥 Healthcare

🏛️ Government

📚 Education

Translation • Healthcare • Government • Education

Avantpage Translations is a company specializing in a full spectrum of translation services to assist clients in meeting the distinct needs of immigrants and other Limited English Proficient populations. They offer translation services in more than 150 languages, covering a wide range of industries such as healthcare, government, elections, education, and human resources. Their services include translation, localization, interpreting, and ensuring ADA and HIPAA compliance. Avantpage combines state-of-the-art technology to enhance efficiency, accuracy, and timeliness in their services, aiming to bridge communities and improve lives through language, understanding, and compassion.

📋 Description

• Develop and execute an integrated marketing and go-to-market strategy aligned with Avantpage’s growth objectives and revenue goals. • Clarify and strengthen our market positioning, messaging, value proposition, and competitive differentiation. • Serve as a strategic partner to Executive Leadership on growth initiatives, company positioning, product strategy, and revenue planning. • Translate business priorities into focused marketing plans, clear team direction, and measurable outcomes. • Lead integrated demand generation initiatives that create qualified pipeline and support customer acquisition and revenue growth. • Partner closely with Sales and Client Services to align marketing priorities, improve the buyer journey, and support customer growth strategies. • Develop content, digital, account-based, and field marketing programs for Avantpage’s priority audiences and markets. • Establish meaningful performance indicators and use data to continuously improve marketing effectiveness and ROI. • Guide the evolution of the Avantpage brand and ensure a consistent experience across all customer touchpoints. • Lead product marketing initiatives, including audience definition, positioning, messaging, product launches, and competitive differentiation. • Develop sales enablement resources that help commercial teams communicate Avantpage’s value clearly and consistently. • Oversee thought leadership, executive communications, content strategy, and brand experience. • Oversee marketing operations, including CRM strategy, marketing automation, website performance, analytics, attribution, and reporting. • Lead market and competitive intelligence efforts, including segmentation, buyer research, competitive analysis, and win/loss insights. • Use market and performance data to identify opportunities, guide investment decisions, and improve execution. • Develop and manage the annual marketing budget, allocating resources according to business impact and strategic priorities. • Lead, mentor, and develop a team of three marketing professionals. Provide the team with clear priorities, feedback, coaching, and the context needed to make strong decisions. Foster a culture of collaboration, accountability, experimentation, and data-informed decision-making. Build productive cross-functional relationships across Sales, Client Services, Innovation, and other areas of the business.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • At least eight years of progressive B2B marketing experience. • At least three years of experience leading marketing teams and cross-functional initiatives. • Demonstrated success developing and executing go-to-market strategies that contributed to pipeline and revenue growth. • Strong experience in demand generation, product marketing, positioning, brand strategy, and revenue marketing. • Experience partnering with executive and commercial leaders on strategic business initiatives. • Working knowledge of account-based marketing, content marketing, digital marketing, SEO, paid media, and marketing automation. • Experience with CRM and marketing automation platforms; HubSpot experience is preferred. • Strong understanding of marketing analytics, reporting, attribution, and performance measurement. • Excellent written, verbal, and presentation skills, with the ability to translate complex ideas into clear messages. • Strong analytical, organizational, and project leadership skills. • Nice to Have: Experience in SaaS, technology-enabled services, healthcare, localization, government, or another regulated industry. • Experience marketing a combination of technology products and professional services. • Experience supporting product launches or organizational transformation. • Experience leading distributed or multicultural teams.

🏖️ Benefits

• Professional fluency in English