Marketing Specialist – GIS Business Development

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Avineon

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1992

🏛️ Government

Geospatial • Government • Engineering

Avineon is a premier provider of geospatial services, digital modernization, and engineering support, helping both commercial businesses and government agencies optimize their operations through effective visualization of systems, assets, and data. Founded in the U. S. in 1992, Avineon specializes in leveraging technology and domain expertise to enhance company operations, focusing on areas such as spatial intelligence, managed services for GIS systems, and application development. With extensive experience across multiple sectors, Avineon is committed to delivering innovative solutions that meet the evolving needs of its clients worldwide.

📋 Description

• Develop a working understanding of GIS concepts and Esri technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into clear marketing and proposal language • Collaborate with technical/GIS staff to gather content, visuals, and maps for marketing materials • Partner with the business development team to develop visually compelling graphics, layouts, and design elements for proposals, capability statements, and pursuit materials • Help structure proposal content to improve readability, persuasiveness, and win themes • Ensure brand consistency and professional polish across all submitted materials • Manage and grow the company's presence across professional social networks, with a primary focus on LinkedIn • Develop and execute content calendars, posts, and campaigns tailored to cross-platform best practices • Track engagement metrics and adjust strategy to improve reach and audience growth • Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets) • Coordinate logistics and timelines for collateral production ahead of events • Conduct ongoing competitive analysis of industry peers, including brand positioning, messaging, and marketing tactics • Synthesize findings into actionable insights for leadership and business development teams • Apply SEO best practices to website content, blog posts, and digital marketing materials • Monitor keyword performance and search rankings, recommending optimization strategies

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, GIS/Geography, or related field (or equivalent experience) • Two to five years of marketing experience, ideally within a technical, engineering, AEC, or government contracting environment • Familiarity with GIS concepts; exposure to Esri products (ArcGIS Pro, ArcGIS Online) strongly preferred • Strong graphic design skills (Adobe Creative Suite – InDesign, Illustrator, Photoshop, or equivalent) • Demonstrated experience managing professional social media platforms, especially LinkedIn • Working knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush, Ahrefs, or similar) • Excellent written and verbal communication skills • Strong organizational skills with the ability to manage multiple deadlines, particularly around proposal submissions and event timelines • Experience supporting government or federal proposal processes (RFP/RFQ responses) preferred • Prior experience in geospatial, environmental, civil engineering, or infrastructure industries preferred • Familiarity with CRM or proposal management software (e.g., Deltek, Zoho) preferred