Channel & Email Marketing Manager

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Avispa

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Avispa is a workforce solutions firm (Avispa Technology) that provides staffing and recruiting services, including managed service provider (MSP) and employer-of-record (EOR) solutions. The company emphasizes handpicking contractors, strong candidate-company fit, generous compensation and benefits, and a communicative onboarding/recruitment process. Avispa highlights diversity, equity and inclusion as part of its recruiting approach and appears to serve corporate clients (B2B); the site references employee-facing tools like Employee Navigator and time/pay reporting.

📋 Description

• Manage the end-to-end execution of email marketing campaigns by coordinating campaign development, managing project schedules, creating campaign documentation, tracking assets, configuring UTM parameters, and ensuring timely deployment through email service providers. • Perform quality assurance, auditing, and testing of email campaigns and online sales flows while ensuring accurate content, offers, tracking, user experience, and campaign functionality. • Collaborate with internal business units, creative, brand, legal, digital, campaign operations, programming, analytics, and external partners to develop marketing campaigns, facilitate creative production, and support successful campaign execution. • Develop creative briefs, evaluate creative assets, leverage content strategies to drive engagement, and monitor campaign performance by analyzing reports and providing optimization recommendations to stakeholders. • Identify opportunities to improve marketing processes, streamline campaign execution, manage multiple projects simultaneously, and support business goals through continuous process improvement and operational excellence.

🎯 Requirements

• 3-5 years of experience in engagement and retention email marketing focused on campaign development, execution, and analytics. • 2+ years of project management experience coordinating cross-functional marketing initiatives. • Bachelor's degree in Marketing or a related field, or equivalent relevant experience. • Experience with email marketing platforms; Salesforce Marketing Cloud experience is preferred. • Experience working within a subscription-based business model is preferred. • Experience with other digital marketing channels, including social media, mobile apps, or websites, is preferred. • Experience with project management tools such as Workfront or Monday.com. • Knowledge of reporting platforms such as Tableau, Adobe Analytics, Google Analytics, or similar business intelligence tools. • Strong understanding of direct response marketing principles, web and email production, URL structures, UTM tracking, campaign documentation, and deployment processes. • Advanced proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Access.

🏖️ Benefits

• Group Medical • Dental • Vision • Life • Retirement Savings Program • PSL