Associate Director of Content and Search Growth

🔥 0 minutes ago

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $100k - $130k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

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Avocado Green Brands

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

🏭 Manufacturing

🍽️ Food & Beverage

🛍️ eCommerce

Manufacturing • Food & Beverage • eCommerce

Avocado Green Brands is a consumer-focused maker and retailer of certified organic, non-toxic sleep products and solid wood furniture. The company designs, manufactures (including a Los Angeles factory), and sells mattresses, pillows, bedding, toppers, and related accessories with strong emphasis on sustainability and rigorous third-party certifications (GOTS, GOLS, OEKO‑TEX, Greenguard, EWG, B Corp). Avocado markets primarily direct-to-consumer through e-commerce and physical stores, highlighting transparency, eco-friendly materials, and social responsibility in its product and manufacturing practices.

📋 Description

• Launch and own a new authority content platform on the main domain • Build information architecture, topic clusters, editorial standards, internal linking strategy, and publishing cadence • Write and commission content on certifications, materials, sourcing, sleep science, buying guides, and impact work • Align with brand marketing on a shared topic map • Own copy for product detail pages, category pages, comparison modules, and landing pages • Write navigation labels, CTAs, FAQs, tooltips, and in-page education • Run continuous page optimization • Partner with the design and UX team • Own organic search strategy, including keyword research, technical SEO fundamentals, and content architecture • Own visibility in AI-generated answers using Profound and Semrush • Report on organic traffic, organic revenue, and AI citation share • Turn product specifications into persuasive reasons to buy • Write certification, sustainability, and B Corp messaging for search engines, journalists, PR, audio, and TV • Own the substantiation process for materials, certifications, and sustainability claims • Use AI tools to improve speed and quality while maintaining editorial standards • Build and direct a freelance writing bench • Report directly to the Chief Marketing Officer and collaborate with design/UX, studio, brand marketing, and sourcing/certifications teams

🎯 Requirements

• Minimum of 5 years of content, SEO, or copywriting experience, ideally for DTC or e-commerce brands • Exceptional writing ability across technical explanations, converting product pages, and brand content • Ability to write within an established brand voice • Track record of excellent work inside a content program • Judgment to decide what to work on independently • Working understanding of buying psychology, objection handling, and high-consideration purchases • Fluency with AI tools and workflows for research, briefing, brand voice, and quality control • Rigor about factual accuracy and claim substantiation • Comfort reporting on work in terms of revenue rather than pageviews • Passion for healthy living, environmental awareness, and social responsibility • At least some in-house or brand-side experience alongside agency experience • Bachelor's degree in English, Journalism, Communications, Marketing, or a related field • Regular and predictable attendance • Occasional travel for team meetings, offsites, and company events

🏖️ Benefits

• Medical (HMO, PPO, HSA), Dental, Vision • 100% Employer Paid Life Insurance • 401(k) with employer match • PTO • Volunteer days • Employee product purchase program • Annual Bonus Plan • Training and Tools to be successful along with a strong partnership from your peers and leaders • Access to wellness apps • Referral Bonus • Career growth opportunities • Occasional travel for team meetings, offsites, and company events