Director, Field Marketing

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Axia Women's Health

1001 - 5000 employees

Founded 2017

👥 B2C

🧘 Wellness

💰 Private equity on 2017-03

B2C • Wellness

Axia Women's Health is a leading women’s health network that provides comprehensive, personalized obstetrics and gynecology care across every stage of life. The organization offers a wide range of clinical services—including obstetrics, gynecology, maternal-fetal medicine, breast health and imaging, fertility and genetics, urogynecology, menopause care, behavioral health, and telehealth—through a connected network of specialists and on-site diagnostics. Axia emphasizes compassionate, patient-centered care, integrates innovative technologies (such as AI-assisted mammography and virtual visits), and focuses on improving the overall care experience for women.

📋 Description

• Drive patient growth across Axia Women’s Health care centers through strong field partnership • Lead field marketing efforts in support of both OB/GYN and Expanded Care services • Develop scalable marketing playbooks and processes • Ensure consistent execution across care centers and markets • Serve as the senior Marketing liaison to Operations, providers, and care center leadership • Assess business opportunities and care center needs to identify marketing support and growth strategies • Partner with Operations leadership to align Marketing resources and initiatives against organizational priorities • Communicate priorities, recommendations, and timelines effectively across stakeholders • Monitor performance and communicate results, insights, and recommendations to stakeholders • Supervise Field Marketing team members and provide coaching, prioritization guidance, and performance management support as required

🎯 Requirements

• Degree in Marketing, Business, Communications, or related field • Minimum of 7 years relevant job experience • Prior people leadership experience required • Experience supporting multi-location or distributed consumer service businesses required • Experience in healthcare, retail, hospitality, restaurant, or franchise environments preferred

🏖️ Benefits

• Choice of multiple medical insurance plans to best meet your needs • Axia-paid life insurance, short term and long term disability • Additional insurance options including dental, vision, supplemental life insurance, FSA, HSA w/ employer contribution, identity theft, long term care, pet insurance and more! • Generous PTO offering with additional time off for volunteering • 401k with company match • Free counseling for colleagues and family members, including parents and parents-in-law

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