Senior Manager, Customer Marketing

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🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Axiom

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2000

☁️ SaaS

🤝 B2B

Legal • SaaS • B2B

Axiom is a company that provides legal services and law-related technology, simplifying the process of managing legal accounts for users. Their focus on accessibility and user-friendly processes highlights their commitment to modernizing the legal experience.

📋 Description

• Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up • Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities • Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement • Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight • Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing • Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization • Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time • Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth • Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth • Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives • Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems • Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications.

🎯 Requirements

• 7+ years of experience in marketing programs, field marketing, demand generation, webinar marketing, or related roles • Demonstrated experience managing webinar and/or CLE programs from strategy through execution and reporting • Experience working closely with subject matter experts to develop and refine presentation content • Familiarity with webinar platforms such as ON24, Cvent, Zoom Webinar, GoTo Webinar, Webex, or similar tools • Experience with marketing automation and CRM platforms such as HubSpot and Salesforce • Experience working within website CMS platforms and project management systems (Monday.com, Wrike, Asana) • Strong project management skills with the ability to manage multiple complex initiatives simultaneously while meeting deadlines • Exceptional organizational skills and attention to detail • Strong written and verbal communication skills • Proven ability to build collaborative relationships across internal teams and external stakeholders • Results-oriented mindset with strong ownership, accountability, and customer focus • Professional services, legal, consulting, or B2B services industry experience strongly preferred.

🏖️ Benefits

• Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process.