Paid Social & Performance Marketing Manager – LATAM, Caribbean

Job not on LinkedIn

🔥 4 hours ago

🇺🇸 United States – Remote

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BA Global Talent

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📦 Logistics

📣 Marketing

💼 Consulting

Logistics • Marketing • Consulting

BA Global Talent is a remote-first talent and recruitment firm that connects professionals across the Americas with U. S. companies. The company specializes in remote recruitment, HR operations, and workforce solutions—providing end-to-end support from candidate sourcing and interview coaching to contract onboarding and secure USD payments. BA Global Talent focuses on placing contractors in fully remote roles (especially LATAM-to-U. S. placements), maintaining transparent processes, written contracts, and a values-driven, inclusive approach.

📋 Description

• Own paid social strategy and execution across multiple brands and accounts • Translate business objectives into channel strategies, campaign plans, testing frameworks, KPIs, and recommendations • Build, launch, manage, and optimize campaigns directly in-platform • Manage audiences, targeting, campaign structure, budgets, pacing, and optimization • Lead activity primarily across Meta, including Instagram and Facebook, with additional support for TikTok and other platforms • Analyze CAC, ROAS, MER, conversion rate, customer acquisition, and other business KPIs • Identify creative winners and underperformers and recommend structured tests • Write and refine ad copy and develop creative briefs covering hooks, formats, messaging angles, and UGC concepts • Partner with designers and creative teams to provide performance-driven direction • Evaluate landing-page experience and conversion opportunities • Provide reporting covering what happened, why it happened, and next steps • Balance short-term performance with long-term brand positioning and consumer quality • Manage multiple accounts, priorities, launches, deadlines, and reporting requirements • Conduct campaign QA across links, tracking, budgets, targeting, segmentation, creative, and launch details • Maintain understanding of consumers, products, competitive environments, distribution models, and commercial goals • Collaborate directly with the CMO, Design Director, and agency team across client accounts

🎯 Requirements

• Strong written and verbal English skills • Approximately 4+ years of hands-on paid social experience preferred • Manager or Senior Manager-level experience preferred • Proven ability to personally own paid social programs, including strategy, execution, analysis, and recommendations • Strong hands-on experience with Meta Ads Manager, especially Facebook and Instagram • TikTok Ads experience strongly preferred • Strong understanding of CAC, ROAS, MER, conversion rate, attribution limitations, and related acquisition metrics • Experience developing structured creative and audience testing programs • Ability to write or refine ad copy and develop actionable creative briefs • Understanding of brand-building and commercial performance • Experience managing multiple brands, accounts, or business units simultaneously • Agency experience preferred; comparable multi-brand or multi-channel in-house experience considered • Experience with CPG, food & beverage, lifestyle, hospitality, alcohol, or adjacent consumer brands strongly preferred • Understanding of acquisition, repeat purchase, retail velocity, account growth, subscriptions, retention, and measurable brand demand • Strong analytical, organizational, project-management, communication, and presentation skills • Close attention to detail across campaign launches, tracking, links, budgets, targeting, and reporting • Ability to work independently and proactively in a fast-paced, changing agency environment • Strong commercial curiosity, testing and optimization mindset, accountability, reliability, and ownership • Ability to discuss a paid social account or brand personally managed, including role, budget, performance, testing strategy, optimizations, and results • Only resumes submitted in English will be considered • Availability to work Eastern Time

🏖️ Benefits

• Part-time, hourly engagement with potential to increase hours and responsibilities over time • Ongoing agency resource rather than a short-term project • Remote work • Opportunity to start or further a career with a young, fast-growing company • Growth, autonomy, and impact-oriented team environment