Freelance Marketing Manager, Graduate Enrollment Marketing

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🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏱ Part Time

⚪️ Entry-level

🎡 Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Babson College Center for Women's Entrepreneurial Leadership

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

🤝 Non-profit

Education • Non-profit

Babson College Center for Women's Entrepreneurial Leadership is an educational institution dedicated to empowering women in entrepreneurship and leadership. Through various programs and initiatives, it aims to foster skills, knowledge, and networks that support women in their entrepreneurial journeys.

📋 Description

• Create a comprehensive Fall 2026 Graduate Admissions Travel Communications Plan, including audience messaging, event communications, email and text message content, promotional timelines, and a communications calendar • Create a Spring 2027 Graduate Admissions Travel Marketing Plan, including audience outreach plans, event promotion timelines, communication cadences, and supporting marketing materials • Produce enrollment marketing content for fall and spring recruitment, including email copy, text messages, event invitations, follow-up communications, landing page copy recommendations, and other assigned materials • Develop message matrices and supporting content for graduate recruitment events and travel initiatives tailored to priority audiences, markets, and event types • Partner with Graduate Admissions and College Marketing to identify and recruit graduate students for testimonials • Create testimonial outreach materials, interview guides, and a repeatable content collection process • Interview participants and deliver 5–10 finalized student testimonials for websites, email, social media, paid media, and admissions communications • Create four target audience-specific nurture plans for Veterans, India recruitment, South Florida recruitment, and certificate program recruitment • Create presentations, summaries, calendars, templates, and supporting documentation for completed deliverables • Revise work based on feedback from Enrollment Marketing, Graduate Admissions, and project stakeholders • Communicate with the Senior Director, Enrollment Marketing Strategy about assignment expectations, progress, challenges, and deadlines • Submit completed work through required channels • Assume additional responsibilities as required

🎯 Requirements

• Bachelor’s degree • At least five years of relevant experience in marketing, communications, enrollment marketing, higher education marketing, or a related field • Strong writing and content development skills across email, text messaging, web, presentations, and other digital and traditional marketing channels • Experience creating communications plans, message matrices, content calendars, nurture campaigns, and audience-specific marketing materials • Excellent organization and project management skills, with the ability to independently manage multiple deliverables and meet established deadlines • Strong interpersonal and stakeholder management skills, including the ability to gather input, conduct interviews, and translate information into clear and effective marketing content • Ability to work independently and collaboratively, respond to feedback, and produce accurate, polished, on-brand deliverables • Entrepreneurial Thought & Action: ability to envision and propose new methods, take thoughtful risks, and accept new and ongoing initiatives, objectives, and solutions • Willingness to achieve, acquire, and utilize new skills and challenging tasks; flexibility in changing conditions • Preferred: experience in higher education enrollment marketing, graduate admissions communications, CRM-based nurture campaigns, recruitment event marketing, audience segmentation, and student testimonial development

🏖️ Benefits

• Temporary, part-time remote position • Time-limited freelance engagement structured around defined project deliverables and milestones