Senior SEO, AEO Manager

🔥 34 minutes ago

🇺🇸 United States – Remote

💵 $143.8k - $191.7k / year

⏰ Full Time

🟠 Senior

📈 SEO Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Babylist

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🛒 Retail

💰 $40M Series C on 2021-11

eCommerce • Retail

Babylist is the leading vertical marketplace and commerce destination for baby products, driving purchase decisions for more than 8 million people each year. It utilizes robust proprietary data, patented technology, and unbiased editorial guidance to recommend expert-tested products to those starting their parenting journey. Babylist registries connect new parents with their community of family and friends who help plan, prepare, and shop for a child's arrival. Founded in 2011 by Natalie Gordon, Babylist has grown from a side project into a generational brand in the $67 billion baby products market.

📋 Description

• Define and execute Babylist’s SEO, AEO, and GEO strategy, roadmap, and measurement plan • Guide discoverability across traditional search and AI platforms such as ChatGPT, Google AI Overviews, and Claude • Own the organic search roadmap and KPIs, including activated registries, clicks, rankings, citation share, and visibility • Review AEO tracking, select a tracking tool, and establish prompt frameworks and KPIs for Registry, Health, and Shop • Maintain and improve Google rankings through technical SEO, internal linking, and content freshness • Increase non-Registry visibility in underperforming categories • Build AI-driven systems with the AI Enablement team and Engineering • Establish the content playbook with Editorial • Develop and measure new discovery channels such as social and Reddit • Co-own brand search strategy and attribution with Paid Search • Publish monthly and quarterly SEO and AEO performance reviews • Provide SEO and AEO guidance across internal communications • Connect organic discoverability to registry signups and revenue • Implement an agentic commerce roadmap • Partner with Marketing, Tech, Merchandising, Partnerships, Engineering, Editorial, Paid Search, and company leadership

🎯 Requirements

• Built and run an AEO program from first principles • Deep technical SEO skills on a large, complex site • Experience with rendering and prerendering, crawl behavior, structured data, internal linking, migrations, and recovery from Google algorithm updates • Experience measuring AI visibility, citations, brand search, signups, and revenue • Experience shipping AI-assisted workflows, programmatic pages, or internal tools • Applied AEO or GEO experience with a proven track record owning organic growth results • Experience at a consumer brand, marketplace, or publisher with a large content library is a plus • Ability to set content standards for FAQ structure, freshness cadence, and citation-earning formatting • Hands-on ability to pull data, write briefs, and fix markup • Natural use of AI to improve work output • Understanding of agentic commerce and structuring product data, registry, and shop pages for AI agents

🏖️ Benefits

• Competitive pay and meaningful opportunities for career advancement • Leading tools like Claude and ChatGPT from day one • Company-paid medical, dental, and vision insurance • Retirement savings plan with company matching • Flexible spending accounts • Generous paid parental leave and PTO • Winter Wonder Week: the whole company takes a paid week off at the end of the year • Remote work stipend to set up your office • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

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