Senior Paid Search Specialist

🕒 September 4

🇺🇸 United States – Remote

💵 $60k - $85k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 7%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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BarkleyOKRP

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1964

📣 Marketing

📱 Media

Marketing • Media

BarkleyOKRP is an independent, full‑service advertising and media agency (operating with a MissionOne Media capability) that combines integrated strategy, creative, design, and media to build and relaunch brands. The agency works across full‑funnel marketing — brand strategy, creative campaigns and platforms, design and identity, media planning & buying, CRM, data analytics and performance optimization — for major consumer and institutional clients (examples include Burger King, Frontier Airlines, Macy’s, Salvation Army, Inspire Medical Systems, Red Lobster and others). BarkleyOKRP emphasizes integrated teams (strategy, creative and media working together), scale while remaining 100% indie (600+ staff, ~$1. 1B media billings) and is a certified B Corp.

📋 Description

• Develop strategies and manage the performance of paid search accounts to drive client performance and growth • Manage paid search in Google, Bing, and the proprietary Deep Search tool • Independently manage budgets and campaign targets to achieve or exceed client goals • Create target management solutions and tracking to improve performance • Monitor spend and revenue against goals and communicate performance challenges to clients and team • Oversee campaign structure, targeting, ads, scheduling, ad copy, extensions, and GMC promotions • Conduct keyword research, including high-performing and negative keywords • Own regular and ad hoc client-facing reporting and analyze performance trends • Diagnose account issues and recommend performance improvements • Lead strategic planning, testing roadmaps, testing execution, and reporting • Build client relationships, lead client calls, and serve as primary contact for paid search inquiries • Provide timely client updates and follow-up on requests and meetings

🎯 Requirements

• 2+ years in a fast-paced agency, media, or marketing environment • Hands-on experience building and managing paid search campaigns • Google Ads & Bing Ads mastery • Mastery in Excel/Google Sheets, PowerPoint/Google Slides, Microsoft Word/Google Docs • Excellent organizational and communication skills • Proficient with SEM reporting and third-party analytics tools, e.g. GA4 and Adobe • Certification in Google AdWords or ability to obtain certification • Experience managing data feeds and shopping campaigns • Ability to communicate complex information and nuanced situations • Ability to work collaboratively in a remote environment

🏖️ Benefits

• Multiple health insurance options • Flexible PTO • Life insurance • 401K