B2B Copywriter – Messaging Strategist

🕒 August 29

🇺🇸 United States – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Barrena Branding & Marketing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

📣 Marketing

💼 Consulting

Marketing • Consulting

Barrena Branding & Marketing is a full-service branding and marketing agency that helps businesses strengthen their digital identity and grow their market presence. With 8+ years of experience, Barrena offers brand and website design, marketing strategy and execution (including fractional CMO services), PR and reputation management, content creation and storytelling, and talent branding and attraction. They serve organizations at all stages — from startups to large enterprises — providing customizable, à la carte services to supplement in-house teams or act as a full external marketing partner.

📋 Description

• Write website copy for B2B companies, including homepages, product and service pages, industry pages, solution pages, landing pages, and other website content • Develop brand positioning and strategic messaging frameworks • Create value propositions, messaging pillars, differentiators, key messages, and audience-specific messaging • Translate complex technical products and services into clear, compelling, benefit-driven copy • Participate in client discovery and stakeholder interviews • Conduct competitive and messaging research to identify differentiation opportunities • Develop messaging for buyer personas and stages of the buying journey • Write headlines, calls to action, and conversion-focused website copy • Collaborate with strategists, designers, developers, SEO specialists, and other team members • Incorporate SEO strategy and target keywords naturally into website copy when appropriate • Edit and strengthen existing copy for clarity, consistency, differentiation, and brand voice • Ensure copy is polished, accurate, on-brand, and ready for client delivery

🎯 Requirements

• 5+ years of professional copywriting, content, or messaging experience • Demonstrated experience writing website copy for B2B companies • Strong preference for experience with technology, SaaS, cybersecurity, AI, healthcare, professional services, or other complex industries • Ability to translate sophisticated or technical subject matter into clear, engaging copy • Strong understanding of how B2B messaging differs from consumer-focused copy • Demonstrated experience writing complete, multi-page B2B websites • Strong understanding of website hierarchy, user journeys, calls to action, and conversion • Ability to develop consistent messaging across an entire website • Experience collaborating with designers, strategists, SEO specialists, and developers • Hands-on experience developing brand positioning and strategic messaging • Experience developing value propositions, messaging pillars, differentiators, audience messaging, and brand narratives • Ability to identify meaningful competitive differentiation • Comfortable conducting client discovery and turning research into a clear messaging framework • Exceptional command of grammar, structure, tone, and storytelling • Comfortable participating in client discovery calls, presenting messaging recommendations, and incorporating feedback • Ability to work effectively with remote teams, communicate proactively, manage deadlines, and deliver polished work • Ability to use AI tools appropriately for research, ideation, and efficiency while maintaining original thinking and human-written copy • Resume required • Brief note about B2B writing experience required • Examples of B2B website copy required • At least one complete or multi-page website example required • Examples of positioning, messaging frameworks, value propositions, or strategic messaging work required • Explanation of role in submitted examples required

🏖️ Benefits

• Fair compensation based on skill level and value brought • Potential to evolve into a longer-term or full-time opportunity based on performance and business needs • Remote work arrangement