Senior Integrated Media Planner

🔥 21 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $77.2k - $94k / year

⏰ Full Time

🟠 Senior

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Basis Technologies

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $25M Private Equity Round on 2021-04

Consulting • Logistics • Marketing

Basis Technologies is a company focused on streamlining and innovating the digital advertising industry. They offer a comprehensive platform that integrates and automates various aspects of digital advertising, including demand-side platforms (DSP), cross-device targeting, brand safety, fraud protection, and private marketplaces. The platform is designed to reduce operational complexity and manual effort by consolidating disparate systems and automating workflows. Basis Technologies also provides services such as media strategy, activation, consulting, and onboarding, along with education programs through their AdTech Academy. They emphasize efficiency, productivity, and collaboration within advertising operations, catering to enterprises looking for effective programmatic advertising solutions.

📋 Description

• Provide account management and stewardship of media services for brand and agency advertisers • Oversee development and quality control of media plans • Present integrated media recommendations and media plans to client stakeholders • Partner with research and strategy team members • Maintain knowledge of the digital media landscape and Basis products and solutions • Understand how digital channels work together to drive business outcomes • Mentor and train junior planning team members • Bring new ideas to clients through digital innovation, research, and vertical expertise • Use syndicated research to build rationale for recommended media strategies • Collaborate with analytics to align media strategies with business objectives and success measures • Negotiate with vendors for inventory and pricing • Cultivate relationships with ad operations, campaign analytics, and search and social media planners • Ensure campaign performance, client satisfaction, and retention • Provide clients with perspectives on advertising trends, including the cookie-less future • Manage insertion orders, media plan revisions, and publisher IO approvals • Actualize campaigns to meet budgets and KPIs • Assist Finance with billing executions and discrepancies • Complete traffic sheets and gather creative assets and instructions

🎯 Requirements

• Minimum of 5 years of experience or equivalent combination of education, training, and experience • 4+ years of experience in digital media buying and planning • Previous experience mentoring junior team members • Strong understanding of programmatic media and real-time bidding • Strong proficiency with holistic media planning fundamentals and media planning tools • Experience with syndicated research tools • Experience working alongside a Demand Side Platform • Strategic thinking and proactive detail-oriented client service skills • Strong written and verbal communication skills • Strong issue resolution and problem-solving capabilities • Ability to work well in a cross-functional team environment • Advanced Excel and PowerPoint skills • Commitment to creating inclusive, respectful environments where all voices are valued and supported • Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning

🏖️ Benefits

• Flexible work week • 401k/RRSP matching • Mental health support • Paid sabbaticals • Generous parental leave • Flexible work options • Remote, hybrid, or on-site work options across the U.S. and Canada • Competitive benefits • Potential bonuses • Potential equity • Equal-opportunity workplace • Interview accessibility assistance