Director of Brand Marketing

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $160k - $180k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

👻 Ghost score 16%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bask and Lather Co

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Bask and Lather Co is a direct-to-consumer haircare brand that specializes in natural, organic scalp and hair treatments designed to promote hair growth, strengthen strands, and address issues like alopecia, thinning, and edge loss. The Shopify-based company sells a range of products including scalp stimulators, hair elixirs, beard care, edge control, kits and bundles for different hair types (including 4C and curly hair), and offers educational resources like a hair type quiz and before-and-after results. The brand emphasizes organic ingredients, founder-origin storytelling, and eCommerce distribution with bundle deals, subscriptions, and pay-later options.

📋 Description

• Define brand positioning, messaging, consumer value propositions and competitive differentiation • Build annual and quarterly plans aligned with business priorities • Translate research, customer feedback, category trends and cultural insights into actionable decisions • Develop SKU-level competitive analysis and clarify each product’s role within the portfolio • Own integrated go-to-market strategies for collections, product launches and major initiatives • Define target consumers, purchase rationale, SKU positioning, messaging and activation strategies • Create channel-specific briefs, asset requirements, launch phases, budgets and measurement plans • Partner cross-functionally to validate specifications, claims, inventory readiness, distribution assumptions and launch feasibility • Verify assets are accurate, usable, delivered on time and received by executing teams • Develop campaign concepts, storytelling platforms and creative briefs grounded in consumer insights and product benefits • Lead coordinated campaigns across paid, owned, earned, retail and experiential touchpoints • Translate strategies into production plans, shot lists, creator briefs and channel deliverables • Own organic social strategy, content pillars, publishing cadence and performance objectives • Lead social calendars and oversee content reviews, quality checks, publishing operations and community management • Partner with Growth on social commerce, affiliate content and paid amplification • Use platform analytics and structured tests to improve content and commercial outcomes • Develop coordinated initiatives supporting DTC, Amazon, TikTok Shop, national retail and international expansion • Own campaign plans, timelines and budgets within approved investment priorities • Maintain initiative tracking, report delivery status and escalate risks with recommended solutions • Measure brand health, awareness, consideration, product adoption, social performance, launch readiness, delivery and budget performance • Lead postlaunch and campaign reviews • Lead, coach and develop Brand and Social team members • Manage external partners against scope, quality, budget and deadlines • Identify staffing, agency and production needs and present recommendations

🎯 Requirements

• 10+ years of experience in brand, integrated or consumer marketing, including substantial experience leading teams and complex cross-functional initiatives • Experience in beauty, haircare, personal care or closely relevant CPG • Demonstrated ownership of product launches from insight and positioning through execution and evaluation • Proven success developing consumer-led positioning, integrated campaigns and creative briefs, with clear examples of personal contribution and business results • Direct experience managing social teams and publishing operations, creative quality, community engagement and shoppable content • Experience across digital commerce and national retail • Strong analytical judgment and understanding of channel economics and measurement limitations • Demonstrated budget ownership, investment evaluation, vendor management and proactive resource planning • Strong people leadership, communication, prioritization and project management skills • Ability to operate independently in a fast-paced business with evolving processes and incomplete information • Experience scaling brands through national retail expansion, including Walmart, Target, Ulta Beauty or comparable retailers (preferred) • Deep understanding of textured haircare and multicultural beauty consumers (preferred) • Experience with culturally relevant campaigns, creator or celebrity partnerships, brand collaborations and international market adaptation (preferred)

🏖️ Benefits

• Equal Employment Opportunity Employer • Reasonable accommodations are available for qualified applicants and employees in accordance with applicable law