Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bask Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Pre Seed Round on 2022-05

Healthcare • Consulting • Logistics

Bask Health is a robust platform providing a comprehensive suite of customizable telehealth solutions. It offers tools such as a questionnaire builder, patient portals, and pharmacy fulfillment services, all secured with strong encryption and HIPAA-compliance. Bask Health seamlessly integrates telehealth and e-commerce, enabling streamlined patient care from consultation to delivery. The platform supports entrepreneurs, doctors, and developers by offering scalable no-code solutions that enhance user experience and business growth. With its nationwide pharmacy network, Bask Health empowers businesses to efficiently manage prescriptions, patient data, and order fulfillment across the entire digital health landscape.

📋 Description

• Report directly to the Head of Product. • Partner with Product and Engineering from early roadmap discussions through general availability. • Develop positioning for EHR workflows, prescriber tools, pharmacy fulfillment, marketplace and API capabilities. • Own release messaging, including naming, one-liners, in-app announcements, release notes, and business-value narratives. • Build and maintain Bask’s positioning and messaging framework for entrepreneurs and healthtech companies. • Create battlecards, competitive teardowns, ROI and pricing narratives, and objection-handling materials. • Track DTC telehealth and healthtech SaaS competitors and translate insights into sales guidance. • Train Customer Success and future sales hires on launches and product messaging. • Write and publish website copy, case studies, and campaign content. • Build a repeatable content motion spanning SEO, case studies, and launch pages. • Turn customer successes into public proof, including founder launches and technical API integrations.

🎯 Requirements

• 4+ years of product marketing at a B2B SaaS company, owning at least one full launch cycle end to end. • B2B SaaS product marketing background. Required. Healthtech and telehealth experience is a plus, not a prerequisite. • Translate technical product capabilities into customer-facing messaging independently. • Strong, fast writing across sales enablement material, web copy, and launch narratives. • Experience partnering directly with Product and Engineering. • Comfortable owning a new function and building processes. • Bonus: experience marketing a platform, API, or infrastructure product to technical or enterprise buyers alongside a turnkey SaaS product for non-technical buyers.