AVP Product Marketing

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Baylor Genetics

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1978

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Baylor Genetics is a clinical genomics and precision diagnostics laboratory affiliated with Baylor College of Medicine that provides comprehensive genetic testing and interpretation services. The company offers whole genome and whole exome sequencing, chromosomal microarray analysis, mitochondrial testing, pharmacogenomics, and specialized assays, along with genetic counseling, provider support, and insurance/payment resources. Baylor Genetics supports healthcare providers, researchers, and families with AI-enhanced interpretation, multimodal data integration, and end-to-end clinical and laboratory services.

📋 Description

• Lead downstream commercialization strategy across Baylor Genetics' product portfolio. • Develop go-to-market strategies that define target customers, value propositions, positioning, commercialization priorities, and adoption plans. • Translate product strategy into actionable commercial plans that accelerate market adoption. • Partner with Product Management to align commercialization strategies with product roadmaps and customer needs. • Establish commercialization strategies that support product adoption, utilization, customer retention, and portfolio growth. • Own Baylor Genetics' product positioning and messaging architecture. • Develop differentiated value propositions that communicate clinical, operational, and economic value. • Translate complex scientific and technical capabilities into compelling customer-focused messaging. • Ensure consistency of product messaging across sales enablement, campaigns, digital content, events, and customer-facing communications. • Own Baylor Genetics' enterprise sales enablement strategy. • Lead development of commercial readiness programs supporting new products, strategic initiatives, and ongoing portfolio growth. • Partner with Sales Leadership to develop onboarding, field training, certification, and continuous learning programs. • Analyze competitive trends, account expansion opportunities, share of wallet, and customer feedback to identify commercial opportunities and risks. • Monitor portfolio performance across products, customer segments, and strategic accounts to identify opportunities for increased adoption and expansion. • Lead downstream commercialization planning for new product launches, portfolio expansions, and strategic initiatives.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required • 12+ years of experience in product marketing, go-to-market strategy, or commercial roles • Proven experience leading downstream product marketing and go-to-market execution • Strong track record of driving sales effectiveness, market share growth, and competitive performance • Experience owning sales enablement systems and commercial execution strategy • Experience leading win/loss and competitive intelligence programs • Demonstrated ability to influence cross-functional teams and senior stakeholders • Experience in healthcare, biotech, diagnostics, or life sciences preferred • MBA or advanced degree preferred

🏖️ Benefits

• Health insurance • Retirement plans