Marketing Analyst – Flow Cytometry, Life Sciences

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $120.3k - $192.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $24M Grant on 2020-07

Healthcare Insurance • Pharmaceuticals • Science

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Analyze market size, segmentation, share, and growth trends across life sciences segments (e.g., biopharma, bioprocessing, clinical, and research). • Develop customer, application, and workflow insights using quantitative and qualitative data. • Support voice‑of‑customer programs, win/loss analysis, and persona development. • Measure and report on marketing campaign effectiveness across digital, field, and partner channels. • Build dashboards and recurring performance reports for pipeline, funnel conversion, and ROI. • Identify drivers of demand generation performance and recommend optimization actions. • Partner with product marketing teams to support launches, lifecycle management, and competitive positioning with data‑backed insights. • Conduct competitive analysis on products, pricing, messaging, and market movements. • Support pricing, bundling, and value proposition analysis. • Support annual and quarterly planning through market modeling, assumptions testing, and scenario analysis. • Assist with demand forecasting, pipeline segmentation, and regional performance analysis. • Collaborate with sales operations and finance to align marketing insights with commercial plans. • Leverage CRM, marketing automation, and business intelligence platforms (e.g., Salesforce, Power BI/Tableau, Marketo). • Improve data quality, definitions, and reporting consistency across marketing and sales. • Automate and scale analytics where possible to improve timeliness and usability.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, Statistics, or a related field required • 3–6 years of experience in marketing analytics, business analytics, or commercial analytics required, B2B preferred. • Experience working with complex data sets and translating analysis into clear recommendations required. • Proficiency in Excel and at least one BI or analytics tool (Power BI, Tableau, SQL, or similar). • Strong communication skills with the ability to present insights to both technical and non‑technical audiences.

🏖️ Benefits

• health insurance • retirement plans • paid time off • flexible work arrangements • professional development • bonuses • stock options • equipment allowances • wellness programs