Marketing Analyst, PLG & Self-Serve Analytics

🕒 May 14

🏄 California, Connecticut, +4 more states – Remote

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote ☕ Washington – Remote

💵 $96.6k - $120.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

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Twilio

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience.Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications.By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.Founded in 2008, Twilio has over 5,000 employees in 26 offices in 17 countries and counting, with headquarters in San Francisco and other offices in Atlanta, Bangalore, Berlin, Bogotá, Denver, Dublin, Paris, Prague, Hong Kong, Irvine, London, Madrid, Munich, Malmö, Mountain View, Redwood City, New York City, São Paulo, Sydney, Melbourne, Singapore, Tallinn, and Tokyo.

📋 Description

• Lead PLG Analytics: Own PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel. Build the bridge between Self Service and GTM motion to allow faster conversions • Bridge the Technical Gap: Translate business needs into technical solutions using Python and SQL. Collaborate with Marketing Data Engineering to take tests from pilot to production. Ensure every technical pilot/prod development has marketing impact and is measurable and scalable • Build Strategic Partnerships: Build relationships with sales and marketing leaders to translate hypotheses into actionable experiments and identify high-leverage use cases • Drive Iteration: Build tight feedback loops with sales teams to validate play effectiveness and evolve dashboards, cohort models, and experimentation frameworks • Synthesize Data: Distill complex insights into clear, concise communication for both technical and non-technical stakeholders, focusing on 1-2 succinct takeaways for executives. • Develop Toolkits: Build and maintain analytical toolkits - scoring models, segmentation frameworks, dashboards - that help Sales and Marketing teams act on insights at scale

🎯 Requirements

• Proven Technical Ability: Fluency in SQL and Python is essential. • PLG/Self-Serve Experience: Prior experience with product-led growth metrics (activation rates, free-to-paid conversion, usage-based expansion) or experience in a usage-based SaaS environment • AI/LLM Fluency: Ability to work with different Large Language Models (LLMs) to develop innovative business solutions. • Analytical Mindset: Experience leveraging data to uncover insights and influence business strategy. • Strategic Thinker: A passion for 'picking up the trash', identifying problems and fixing them proactively instead of waiting for instructions. • Education: Bachelor's degree in a quantitative or business field, or equivalent practical experience.

🏖️ Benefits

• Health care insurance • 401(k) retirement account • Paid sick time • Paid personal time off • Paid parental leave