Senior Global Marketing Manager – Enteric, HAI

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🦀 Maryland – Remote

🦀 Maryland – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $24M Grant on 2020-07

Healthcare Insurance • Pharmaceuticals • Science

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Defines, evolves, and communicates the global marketing strategy for Enteric and HAI, informed by market trends, customer needs, competitive dynamics, and portfolio priorities. • Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support. • Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies. • Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio. • Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets. • Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross-functional partnership. • Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks. • Provides strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities. • Monitors market trends, competitive activity, and customer needs across Enteric and HAI to inform strategy, positioning, and execution decisions. • Measures and reports on business and marketing performance, including campaign impact, portfolio growth, and key performance indicators, and recommends actions to improve results. • Builds strong collaborative relationships across functions and regions, acting as a trusted marketing partner to help drive focus, alignment, and execution.

🎯 Requirements

• Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business. • 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences. • Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred. • Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials. • Solid understanding of regulated healthcare environments, including promotional vs. non-promotional boundaries, medical review processes, and compliance standards. • Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer-focused marketing strategies that drive adoption and trust. • Experience working across global or multi-regional markets, incorporating local clinical practices, regulatory considerations, and customer needs.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities