Senior Manager, Global Marketing – Tuberculosis & Infectious Disease

🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $134.1k - $214.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $24M Grant on 2020-07

Healthcare Insurance • Pharmaceuticals • Science

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Lead global TB portfolio marketing launches, including new product introductions and enhancement announcements • Develop and execute launch plans/packages, ensuring alignment with regional teams and commercial and product strategy • Drive creation of high-impact PR strategies, sales enablement materials, and training programs in partnership with Commercial Operations, Marketing Communications, and Local Marketing • Own the development of integrated global campaigns for TB and infectious diseases in partnership with the Molecular diagnostics organization to ensure a company-wide offering • Create compelling messaging frameworks tailored to key customer segments and regional needs • Deliver end-to-end campaign assets including support materials, digital content, and lead generation programs • Oversee content strategy and execution across key digital channels: Website and landing pages, Social media platforms, Digital advertising, Email marketing campaigns • Develop engaging content to support thought leadership, demand generation, and customer education • Coordinate global clinical content strategy in collaboration with medical and R&D teams • Establish KPIs and metrics to track campaign performance and marketing effectiveness

🎯 Requirements

• Bachelor’s degree required; MBA or advanced degree preferred • 7–10+ years of experience in global marketing, preferably in diagnostics, medical devices, or healthcare • Demonstrated success in product launches and integrated marketing campaign development • Experience with TB, infectious diseases, or related clinical areas strongly preferred • Strong understanding of digital marketing, demand generation, and content strategy • Proven ability to translate complex scientific information into clear, compelling messaging • Experience working across global markets, including emerging regions.

🏖️ Benefits

• Comprehensive Total Rewards program • Reward and recognition opportunities • Health insurance • Flexible work arrangements • Professional development opportunities