Outbound Marketing Manager

🕒 5 days ago

🌵 Arizona – Remote

🌵 Arizona – Remote

💵 $99.6k - $122k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Fullbay

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🚗 Transport

💰 Venture Round on 2019-05

SaaS • Enterprise • Transport

Fullbay is a comprehensive software solution designed specifically for diesel repair shops and other heavy-duty repair operations. The company offers a range of tools to streamline various aspects of shop management, including estimates and invoices, service order workflow, inventory management, and customer communication. Fullbay integrates with accounting systems for seamless bookkeeping and supports two-way texting between customers and shops. It also provides specialized repair software for fleet maintenance, mobile operations, and specific industries such as agricultural and emergency vehicles. With features like reporting, MOTOR integration for repairs, and secure cloud-based data, Fullbay aims to maximize shop efficiency and enhance profitability while contributing to safer roads.

📋 Description

• Define and maintain the target account list in collaboration with RevOps and Sales • Work with RevOps on enrichment, data quality, and intent signal sources (e.g., RebarHQ, Clay, Crossbeam) • Design and execute multi-channel outbound campaigns across email, LinkedIn, direct mail, and phone • Build outbound sequences in coordination with the SDR and BDR teams • Develop messaging frameworks tailored to segment, persona, and play type • Maintain a documented outbound playbook covering list sources, cadence, sequencing logic, and messaging templates • Architect multi-week blitz campaigns around field events, roadshows, and customer dinners • Track event-attributed pipeline and refine the blitz model across the event calendar • Partner with the events team on prospect targeting, invitation strategy, and pre-event outreach • Act as the marketing point of contact for Sales leadership on outbound strategy, performance, and target account engagement • Build and own outbound attribution reporting — tracking pipeline by campaign, sequence, and account tier • Test and iterate on messaging, targeting, and sequencing based on performance data

🎯 Requirements

• Bachelor's Degree in marketing, business, or related field. • 4–7+ years of experience in B2B SaaS marketing, with at least 2 years focused on outbound, ABM, or demand generation. • Demonstrated experience building or running an account-based or outbound marketing program — not just contributing to one. • Hands-on experience designing multi-channel outbound campaigns across email, LinkedIn, direct mail, and field events. • Strong understanding of ICP segmentation, account scoring, and intent-based targeting. • Experience with ABM and outbound tech stack (e.g., Clay, Apollo, Outreach, Salesloft, 6sense, Crossbeam, or similar). • Experience with Salesforce and a marketing automation platform (Marketo preferred). • Proven ability to partner with Sales and SDR/BDR teams on outbound execution. • Excellent written communication skills, with strong copywriting instincts for outbound messaging. • Demonstrated experience using AI tools (e.g., ChatGPT, Claude, or similar) in day-to-day marketing workflows. • Experience using AI for: Outbound copywriting and personalization, Account research and prospecting, Campaign ideation, Workflow automation.

🏖️ Benefits

• Adheres to all confidentiality and compliance regulations. • Performs other duties as assigned.