Senior Direct Marketing Manager

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Apollo.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

B2B • SaaS • Artificial Intelligence

Apollo. io is an all-in-one sales platform designed to streamline and enhance sales operations from lead generation to deal management. The platform offers tools for contact and account search, scores and signals analysis, inbound optimization, sales engagement, and more, leveraging AI and a living data network for comprehensive sales intelligence. Apollo. io is ideal for sales professionals, marketers, and revenue operations teams aiming to enhance productivity and efficiency by automating workflow tasks and integrating CRM systems. With a focus on improving sales performance through analytics and conversation intelligence, Apollo. io helps businesses find the right leads at the right time, nurture those leads effectively, and close deals efficiently.

📋 Description

• Own strategy, planning, and execution for Connected TV, Performance Audio (podcasts, streaming, radio), OOH, and Direct Mail/Gifting campaigns. • Build and scale Apollo's audio program, spanning programmatic audio, podcast sponsorships, and direct partnerships. • Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify the business impact of each channel. • Collaborate closely with the Creative team on briefs, concepts, and production, ensuring channel-specific creative is compelling and performance-oriented. • Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels. • Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure for offline and upper-funnel channels. • Work cross-functionally with Brand, Sales, and Finance to align channel programs with pipeline goals and budget priorities.

🎯 Requirements

• 8+ years of experience in performance or brand marketing, with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company. • Deep expertise in incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, and brand lift studies. • Strong creative partnership skills, able to write compelling briefs, give sharp feedback, and collaborate with design and video teams. • Experience with programmatic CTV and audio buying platforms. • Familiarity with direct mail and gifting platforms and how to integrate them into broader demand generation programs. • Highly analytical with a performance marketing mindset, comfortable defining KPIs, building measurement plans, and presenting results with statistical rigor. • Experience working within ABM frameworks and aligning offline programs to target account lists. • Proven ability to build programs from scratch in a fast-moving, cross-functional environment.

🏖️ Benefits

• equity • company bonus or sales commissions/bonuses • 401(k) plan • at least 10 paid holidays per year • flex PTO and parental leave • employee assistance program and wellbeing benefits • global travel coverage • life/AD&D/STD/LTD insurance • FSA/HSA and medical, dental, and vision benefits