Customer Marketing Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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ConnectWise

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

📋 Description

• Build and manage retention and expansion marketing programs across the post-sale partner lifecycle. • Develop scalable, product-specific lifecycle journeys across welcome, activation, onboarding, value realization, adoption, modernization, and renewal readiness. • Develop modernization programs and confidence journeys that help partners move from legacy products or versions to current ConnectWise platform solutions. • Use customer health, product usage, implementation status, education engagement, modernization status, sentiment, renewal confidence, and intent signals to identify relevant partner cohorts. • Establish clear program triggers, audience criteria, calls to action, and handoff points for Partner Success, Account Management, Sales, and Renewals. • Partner with Product Marketing, Advocacy, Partner Success, Professional Services, Implementation, Education, Renewals, Sales, and Account Management to align positioning, proof, education, communications, and lifecycle interventions. • Work with Revenue Operations and Marketing Operations to establish segmentation, automation, reporting, attribution, and program measurement. • Measure impact, monitor performance and optimize across activation, adoption, value realization, modernization, renewal readiness, expansion-ready audience creation, handoff quality, pipeline influence, and retained or expanded ARR.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. • Five or more years of experience in B2B customer marketing, lifecycle marketing, retention marketing, expansion marketing, product marketing, or customer success marketing. • Experience building post-sale customer journeys, adoption and value realization programs, renewal campaigns, modernization programs, or cross-sell initiatives preferred. • Experience working with customer health data, product usage data, lifecycle stages, marketing automation, CRM, or customer success platforms preferred. • Experience partnering across Customer or Partner Success, Sales, Account Management, Product Marketing, Renewals, Revenue Operations, and Marketing Operations. • Experience building new programs, operating models, or processes in an evolving SaaS, technology, MSP, channel, or partner ecosystem environment strongly preferred.

🏖️ Benefits

• Professional office or remote work environment. • Frequent use of computers, video conferencing, collaboration tools, CRM, marketing automation, and customer success platforms. • Regular collaboration with global teams and stakeholders across multiple time zones. • Must be able to manage competing deadlines, changing priorities, and multiple cross-functional programs. • Fast-paced environment requiring flexibility, accountability, strong prioritization, and effective communication.