Senior Manager – Global Service Marketing

🕒 May 12

🏄 California, Maryland – Remote

🏄 California – Remote 🦀 Maryland – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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BD

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1897

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

💰 $24M Grant on 2020-07

Healthcare Insurance • Pharmaceuticals • Science

BD (Becton, Dickinson and Company) is a global medical technology company dedicated to advancing the world of health. It focuses on developing innovative technologies, services, and solutions to improve safety and efficiency in healthcare. BD offers a wide range of products including medication management solutions, surgical solutions, cervical cancer screening, drug delivery systems, and laboratory services. The company is also involved in infection risk management and provides advanced clinical insights to enhance patient outcomes. With a commitment to global health sustainability and social investing, BD is a leader in healthcare technology and services worldwide.

📋 Description

• Develop and implement comprehensive marketing plans for the core and value-add service portfolio tailored to clinical customer segments. • Collaborate with regional marketing teams and enable regional sales channels to increase service attachment rates at and beyond point of instrument sale. • Partner with product management to ensure alignment and positioning of service offerings to the needs of clinical customers for lab automation, microbiology, molecular diagnostics, liquid chromatography & mass spectrometry solutions. • Translate value propositions into high-impact messaging, compelling marketing collateral, and effective selling tools. • Lead multi-channel campaigns to drive demand for platform service plans and value-add services including training, compliance services, software implementation, and informatics solutions. • Analyze install base data, competitive service offerings, and market trends to identify growth opportunities, segmentation strategies, and unmet customer needs. • Partner with regional service delivery and global service excellence teams to accelerate value capture initiatives.

🎯 Requirements

• Bachelor’s degree in marketing, business, science, or related field required • 5+ years of service marketing, aftermarket sales, or downstream marketing experience in the medical device, life sciences, or diagnostics industry required • Demonstrated success in driving service attachment, contract renewals, and developing value-based marketing campaigns required • Familiarity with clinical laboratory workflows, regulatory requirements, and diagnostics market required • Experience with CRM and service management software required • Experience leading cross-functional projects in a matrix organization. • Ability to travel domestically and internationally as needed required

🏖️ Benefits

• Comprehensive Total Rewards program • Reward and recognition opportunities • Competitive package of compensation and benefits programs