
1001 - 5000 employees
Founded 1944
🏦 Banking
💼 Consulting
🤝 B2B
Banking • Consulting • B2B
BDC is a Canadian business bank focused on supporting entrepreneurs and small-to-medium enterprises. It provides a wide range of financing products (business loans, working capital, equipment loans, commercial real estate loans, purchase-order financing, loans for tech companies, green building loans, and specialized programs like forestry and trade support) plus investment solutions (venture capital, growth and transition capital) and advisory/consulting services (strategy, finance, sustainability, leadership, marketing, operations, risk and compliance). BDC also offers tools, resources, and targeted support programs for specific sectors and entrepreneur groups (Black, Indigenous, women, newcomers).
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1001 - 5000 employees
Founded 1944
🏦 Banking
💼 Consulting
🤝 B2B
Banking • Consulting • B2B
BDC is a Canadian business bank focused on supporting entrepreneurs and small-to-medium enterprises. It provides a wide range of financing products (business loans, working capital, equipment loans, commercial real estate loans, purchase-order financing, loans for tech companies, green building loans, and specialized programs like forestry and trade support) plus investment solutions (venture capital, growth and transition capital) and advisory/consulting services (strategy, finance, sustainability, leadership, marketing, operations, risk and compliance). BDC also offers tools, resources, and targeted support programs for specific sectors and entrepreneur groups (Black, Indigenous, women, newcomers).
• Plan, execute, and manage integrated marketing campaigns across email, social media, webinars, SDR outreach, and other digital channels • Develop campaign plans, timelines, messaging, and asset requirements from concept through launch • Collaborate with Marketing, Product Marketing, and Sales to align campaign strategy, messaging, and execution • Manage multiple campaigns simultaneously while ensuring deadlines and priorities are met • Monitor campaign performance, analyze results, and recommend optimization to improve lead generation and pipeline contribution • Partner with Product Marketing to ensure campaign messaging reflects current product positioning and value propositions • Coordinate with Sales and Sales Operations to support lead handoff processes and campaign follow-up strategies • Maintain campaign data, reporting, and performance tracking within HubSpot and Salesforce, as applicable • Continuously evaluate campaign effectiveness and identify opportunities to improve marketing processes and ROI
• 3–5 years of experience in campaign management, demand generation, or B2B marketing • Experience executing multi-channel marketing campaigns across email, social media, webinars, and digital marketing platforms • Strong project management and organizational skills with the ability to manage multiple priorities • Excellent written and verbal communication skills • Experience working cross-functionally with marketing, sales, and product teams • Experience with HubSpot or similar marketing automation platform • Experience working in a B2B SaaS or technology company • Automotive industry experience preferred • Experience with Salesforce CRM preferred • Knowledge of lead lifecycle management, campaign attribution, and marketing analytics preferred • Experience managing webinar platforms and digital event campaigns preferred • Ability to make data-driven decisions • Creative problem-solving abilities • Ability to thrive in a fast-paced, evolving environment
• Competitive salary • Comprehensive health, dental, and vision benefits • 401(k) with company match • Paid time off and company holidays • Ongoing training, professional development, and career growth opportunities • Remote work environment with a supportive and collaborative culture
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