Strategic Industry Marketing Leader

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Beckhoff Automation Switzerland

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1999

🔧 Hardware

🤝 B2B

🤖 Artificial Intelligence

Hardware • B2B • Artificial Intelligence

Beckhoff Automation Switzerland is the Swiss branch of Beckhoff Automation, a global industrial automation company that develops PC-based control systems and EtherCAT fieldbus technology. It supplies industrial PCs, I/O components, servo and motion drives, machine vision systems, and the TwinCAT automation software platform — including AI-assisted tools — to OEMs and industrial customers for factory and machine automation. The company focuses on hardware and software integration for high-performance, modular automation solutions.

📋 Description

• Define and own the marketing strategy for seven priority industry verticals, including market sizing, segmentation, and competitive positioning. • Conduct ongoing market research to identify trends, buyer personas, pain points, and competitive dynamics within target industries. • Partner with Product and Sales leadership to align marketing priorities with product roadmap and revenue objectives. • Develop annual and quarterly industry marketing plans with clear goals, KPIs, and budget allocations. • Create and oversee production of industry-specific content including white papers, case studies, solution briefs, webinars, blog posts, and executive presentations. • Develop compelling value propositions and messaging frameworks tailored to each vertical and buyer stage. • Secure and manage relationships with industry analysts, influencers, and media to amplify brand presence. • Represent the company at industry conferences, speaking engagements, and roundtables. • Design and execute integrated marketing campaigns across digital, email, events, and paid channels to generate qualified pipeline within target verticals. • Collaborate with the Demand Generation team to optimize campaign performance, conversion rates, and cost per lead. • Partner with Strategic Sales team to develop account-based marketing (ABM) programs targeting high-value accounts. • Monitor, analyze, and report on campaign ROI and pipeline influence metrics. • Serve as the marketing center of excellence for assigned verticals, advising internal stakeholders on market dynamics and buyer behavior. • Work closely with Product Marketing, Growth, PR, and Events teams to ensure consistent and integrated messaging. • Manage agency partners, freelancers, and vendors supporting industry marketing initiatives.

🎯 Requirements

• 10+ years of experience in the Industrial Automation industry, with a strong technical, commercial, and marketing background. • Bachelor’s degree in Marketing, Business, Engineering, Communications, or a related field. • 3+ years of B2B marketing experience with responsibility for product, industry, vertical, or segment marketing. • Proven success developing and executing marketing strategies that measurably drive pipeline and revenue. • Strong content marketing experience with the ability to translate complex topics into clear, compelling narratives that move audiences to action. • Proficiency with CRM and marketing automation platforms (e.g., D365 CRM, Salesforce, HubSpot, Marketo). • Excellent written and verbal communication skills, including executive-level presentation capabilities. • Demonstrated strategic thinking with the ability to develop plans aligned to business goals and market opportunities. • Strong customer focus with a deep understanding of buyer needs and the ability to build programs that deliver value. • Data-driven mindset, leveraging metrics and insights to inform decisions and optimize performance. • Proven ability to influence and align cross-functional teams across Product, Sales, and Marketing. • Exceptional storytelling skills, with the ability to craft clear, differentiated messaging across industries and buyer stages. • Results-oriented with a strong bias for action; able to operate in a dynamic environment, iterate quickly, and deliver measurable outcomes. • Preferred: Experience with data analytics and visualization tools (e.g., Tableau, Google Analytics, Looker) to support performance tracking and insights-driven decision making. • Proven track record of building and managing relationships with industry analysts, influencers, and external partners to enhance market presence and credibility.

🏖️ Benefits

• Generous Paid Time Off + 12 Paid Holidays • Employer paid High-Deductible Medical plan, Dental, and Vision for Employee + Family! • 401(k) with up to 6% employer match • Employer-Paid Insurance: Life, AD&D, Short-Term and Long-Term Disability • Elective Benefits: Accident, Critical Illness, Indemnity, and Pet Insurance • Professional Development Opportunities