B2B Performance Marketing Manager

🕒 May 5

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BEE Digital Growth AG

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2001

🤝 B2B

☁️ SaaS

B2B • SaaS

BEE Digital Growth AG is a Zurich- and Stuttgart-based digital growth agency that helps companies ignite digital potential, increase visibility and generate leads through branding, web design, UX, performance marketing, SEO-as-a-Service, lead generation and marketing automation. As a HubSpot Diamond Partner they offer HubSpot implementation, integrations, HubSpot-as-a-Service and a proprietary HubSpot CMS theme, combining growth frameworks, automation and data-driven consulting to transform marketing, sales and service. They primarily serve other businesses (not consumers) across sectors such as IT services, manufacturing, SaaS, consulting and financial services.

📋 Description

• Set up and optimize B2B performance campaigns — Google Ads, LinkedIn Ads, and Microsoft Ads with a focus on outbound lead generation and measurable CAC/ROAS • Architect outbound lead campaigns — audience segmentation, ad messaging for B2B decision-makers, and connecting sequences between paid channels and the CRM • Build clean HubSpot attribution — implement UTM tracking, GA4, conversion events, and fully anchor multi-touch attribution in HubSpot • Implement SEO & GEO — integrate technical SEO and Generative Engine Optimization as the organic counterpart to paid • Actively integrate AI tools into the workflow — accelerate campaign analysis, audience insights, and reporting with LLMs and AI agents • Build reporting and dashboards — not for show, but so decision-makers can see at the push of a button what the pipeline costs and what it delivers • Help shape RoaaS delivery — work on ongoing retainer mandates and build solutions that flow into the BEE AI Revenue HUB as templates

🎯 Requirements

• Expert-level SEA is a must — Google Ads as a core competency: campaign structure, bidding strategies, Quality Score, conversion tracking. You will manage budgets independently • Expert-level LinkedIn Ads — account-based marketing, decision-maker targeting, Sponsored Content and Lead Gen Forms. You understand the differences between B2B and B2C targeting • B2B lead generation experience — you know the difference between B2C performance and B2B decision-maker campaigns. MQL, SQL, CAC are not buzzwords to you • AI in the daily stack — you use LLMs, prompts and AI assistants productively, not as toys • Analytical mindset — you read data, draw conclusions and adjust campaigns based on data without waiting for agency briefings • German at native level — you communicate directly and clearly, no marketing bingo • Nice to have: basic HubSpot knowledge — you can handle contacts, deals, lists and reports; deeper architectural knowledge will be learned on the job • Basic knowledge of SEO & GEO — you understand what generative search engines change and how that affects the paid/organic mix • n8n or an interest in automation — if you want to automate workflows instead of clicking manually, you’re a perfect fit

🏖️ Benefits

• Competitive salary — market-aligned and performance-based • Remote-first with flexibility — Germany-based or remote, no mandatory office presence • Real B2B impact — work on mandates with real revenue responsibility, not internal campaigns for fictitious KPIs • Modern stack — HubSpot Enterprise, Google Ads, LinkedIn Ads, GA4, Claude, n8n. No legacy systems • Learning and development budget — certifications, conferences and relevant training are actively supported