Paid Media Specialist

Job not on LinkedIn

🔥 1 minute ago

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Benzinga

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

📱 Media

💸 Finance

💰 $3M Venture Round on 2016-09

Media • Finance

Benzinga is a financial media company that provides real-time news, data, and insights about the financial markets. It caters to both individual investors and institutions, offering tools and resources to help them make informed investment decisions. Benzinga focuses on delivering actionable information and analysis on stocks, options, and other financial instruments.

📋 Description

• Develop and execute paid media strategies across Google Ads and Bing Ads platforms • Conduct keyword research and audience targeting to structure campaigns effectively • Set up campaign parameters, including bidding, budgets, ad groups, and targeting • Perform ongoing campaign optimizations by adjusting bids, updating keywords, and refreshing creatives • Identify growth opportunities and recommend strategies to expand reach and visibility • Implement A/B testing for ad copy, landing pages, and targeting methods • Monitor daily spend across paid search channels and ensure campaigns remain within budget • Forecast and allocate budgets to meet performance and business objectives • Provide budget pacing reports and recommendations for adjustments • Track, measure, and analyze campaign metrics including CPC, CTR, CPA, and ROAS • Generate weekly, monthly, and quarterly campaign performance reports with insights and recommendations • Present findings to stakeholders and explain complex data insights clearly • Collaborate with marketing and creative teams on ad copy and landing pages • Collaborate with SEO specialists to maximize overall search visibility • Coordinate with Sales, Product, and other departments to align campaign objectives with business goals • Stay current with industry trends, platform updates, and search engine marketing best practices • Conduct competitive analysis and propose new channels, platforms, or strategies for testing and scaling

🎯 Requirements

• 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads • Demonstrated success in optimizing campaigns for both e-commerce and lead-generation environments is a plus • Proficient with Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools • Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies • Familiarity with conversion tracking (GTM, pixel implementation, etc.) • Advanced knowledge of Excel/Google Sheets for data manipulation and reporting • Ability to interpret large data sets and derive actionable insights • Excellent communication and presentation skills • Detail-oriented, highly organized, and able to manage multiple projects simultaneously • A growth mindset with a passion for continuous learning and improvement