Senior Integrated Marketing Manager

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Bestow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

🏥 Healthcare

💳 Fintech

Consulting • Healthcare • Fintech

Bestow is a leading life insurance SaaS platform provider that offers innovative technology solutions for life and annuity insurance carriers. By providing tools such as digital applications, customizable underwriting engines, and comprehensive customer portals, Bestow helps streamline the entire insurance process from quoting to policy administration. The company focuses on enhancing the speed and efficiency of insurance operations, enabling carriers to launch new products swiftly and optimize their customer service capabilities.

📋 Description

• Plan and execute demand generation campaigns across paid digital, email and nurture, and organic channels • Manage paid media budgets and targeting to maximize efficiency and pipeline contribution • Contribute to SEO/AEO efforts across the buyer journey • Run pipeline review cadence with Sales and provide marketing-sourced forecasting data • Lead win-loss analysis and apply insights to targeting and messaging • Manage Salesforce campaign structures and hygiene for attribution and reporting • Own channel-to-pipeline attribution and ROI reporting • Manage partner and vendor relationships and allocate channel, event, and ABM budgets • Design target-account methodology and tiering with Sales • Build personalized account-based campaigns and track account engagement against pipeline movement and deal speed • Activate Product Marketing positioning into channel and ABM campaigns • Maintain and optimize the martech stack and run testing across channels, account plays, and messaging • Leverage AI tools to accelerate campaign execution, targeting, and personalization • Collaborate with Integrated Marketing, Creative, Product Marketing, Communications, Sales, and external partners • Execute event lead capture, scoring, and follow-up • Integrate events with digital and nurture campaigns and report event ROI and pipeline contribution

🎯 Requirements

• Proven experience in demand generation, integrated campaign, or revenue marketing roles in B2B, ideally SaaS or enterprise technology • Experience owning execution and contributing channel and Sales insights to strategy • Experience running paid media, email/nurture, ABM, and events • Experience owning pipeline reviews, attribution, forecasting contribution, and win-loss analysis • Experience building or running ABM programs, including account tiering and personalized account-level campaigns • Fluency in Salesforce or similar CRM and marketing automation platforms • Ability to structure campaigns for clean reporting • Data-driven program improvement using performance data • Builder’s mindset and ability to create structure and processes from scratch • Comfort with AI-powered marketing tools • Ability to collaborate across Marketing, Sales, and external partners or agencies • Fintech, insurtech, or platform-business experience is a plus • Must reside in the contiguous 48 states of the United States • Must address U.S. work authorization and visa sponsorship requirements

🏖️ Benefits

• Competitive salary and equity based on role • Flexible paid time off • Parental leave programs • 100% paid-premium option for medical, dental, and vision insurance • Lifestyle stipend supporting physical, emotional, and financial wellbeing • Flexible work-from-home policy • Remote and WFH options • Access to a state-of-the-art office in Dallas for those who prefer an office setting • Employee-led diversity, equity, and inclusion initiatives • Substantial growth opportunities