Vice President – Growth Marketing

Job not on LinkedIn

🕒 August 24

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 23%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Betterworks

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

👥 HR Tech

☁️ SaaS

🤝 B2B

HR Tech • SaaS • B2B

Betterworks is a cloud-based performance management and goals platform used by organizations to set, track, and align employee objectives (including OKRs), run continuous performance reviews, and improve goal visibility across teams. It is delivered as a SaaS product for HR and people-operations teams and is targeted at business customers (enterprises and mid-market companies).

📋 Description

• Lead and scale demand generation, pipeline acceleration, and go-to-market strategy aligned with Sales and Customer Success • Drive revenue-growth-oriented marketing programs through data-driven campaigns, ABM strategies, and marketing automation • Own marketing pipeline and revenue targets • Integrate demand generation, account-based marketing, and digital-first pipeline creation • Oversee multi-channel demand generation programs, including digital marketing, ABM, and events • Measure and optimize marketing performance to improve ROI and align with sales objectives • Partner with Product Marketing to create messaging for CHROs, Talent leaders, CFOs, and HR IT purchase influencers • Collaborate with Sales, Field Enablement, and Customer Success on deal support strategies to accelerate deal velocity and improve customer expansion • Mentor and scale a revenue marketing team across demand generation, digital, and field marketing • Foster continuous experimentation, innovation, and accountability • Manage the marketing budget and allocate spend efficiently across channels • Report to the Chief Marketing Officer

🎯 Requirements

• 10+ years of experience in B2B SaaS marketing, with at least 5 years in a leadership role driving pipeline growth • Deep understanding of modern marketing funnels, data analytics, and revenue marketing motions • Experience with always-on digital demand generation and multi-threaded ABM approaches • Proven ability to build, lead, and scale high-performing marketing teams delivering measurable revenue impact • Expertise in HubSpot, 6Sense, Salesforce, and analytics tools • Ability to analyze complex funnel metrics and optimize conversion rates • Experience working directly in the HR technology space is preferred • Exceptional storytelling and messaging expertise • Ability to translate complex solutions into compelling business value for Talent leaders • Hands-on and strategic leadership capability • Ability to manage a distributed team across time zones spanning the West Coast to the UK • Responsibility for information security awareness, training, data handling, and incident reporting as an employee

🏖️ Benefits

• 100% paid Medical/Vision/Dental for employees • Flexible time off • Parental Paid Leave policy • Monthly internet stipend • Flex days • Leadership team exposure and high-caliber leadership environment • Opportunity to make a direct impact on company revenue and market expansion • Opportunity to build a world-class marketing function