Senior Performance Marketing Specialist

Job not on LinkedIn

🔥 16 minutes ago

🇺🇸 United States – Remote

💵 $75.5k - $111k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Billy Goat Group

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📦 Logistics

Consulting • Logistics • Advertising

Billy Goat Group is a company specializing in targeted advertising services. They offer solutions to place advertisements on the mobile phones of potential customers who visit competitors or other strategic locations. Billy Goat Group boasts quick and cost-effective advertising solutions compared to traditional PPC or SEO methods, focusing on direct access to desired clients and efficient tracking from ad view to business entry. Their expertise spans various industries, including automotive repair, home builders, pet food stores, gyms, and more, ensuring exclusive campaigns for top businesses without conflicts of interest.

📋 Description

• Run day-to-day paid social and video campaigns across Meta, TikTok, and YouTube, including campaign build, budget pacing, audience and placement setup, and optimization against incrementality KPIs • Plan and execute the creative testing roadmap, including briefs, test launches, and experiment readouts • Use Claude, Gemini, and internal AI workflows for strategic research and operations • Partner with the AVP of Growth to develop and improve AI workflows • Build and maintain weekly and monthly creative performance marketing reports • Partner with Brand and Creative on asset needs and translate performance insights into creative direction • Run holdout, geo-split, and incrementality tests; support the AVP of Growth and interpret results against platform-reported numbers • Identify new formats, placements, and platform features for testing • Provide final oversight to ensure AI-automated campaign operations launch accurately and on time • Execute data-driven marketing campaigns that build brand awareness, consideration, loyalty, and company growth

🎯 Requirements

• 3+ years of hands-on performance marketing experience with Meta Ads, TikTok Ads, and/or YouTube Ads • Experience with incrementality and/or MMM to measure true lift or causal performance • Comfort working in performance data, including pivot tables and dashboards • Practical AI fluency using LLMs and AI tooling for briefs, copy variants, creative iteration, and reporting • Strong written and verbal communication • Preferred: Experience in a marketplace, resale, ecommerce, or DTC business • Preferred: Familiarity with Motion, Pencil, Smartly, or AdCreative • Preferred: SQL or experience pulling data from Snowflake or BigQuery • Preferred: Exposure to affiliate networks, creator-commerce platforms, or TikTok Shop • Preferred: Mobile app install campaign experience, including AppsFlyer or Branch • Preferred: Interest in or knowledge of sneakers, streetwear, and resale marketplaces

🏖️ Benefits

• 401K • Paid time off • Dental insurance • Medical insurance • Vision insurance • Disability insurance • Life insurance options