Email & CRM Marketing Specialist

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Birdie HR

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2022

🛡️ Insurance

💼 Consulting

⚖️ Legal

Insurance • Consulting • Legal

Birdie HR is a dedicated Employer of Record that streamlines the back office operations for recreation businesses. By handling payroll administration, benefits administration, insurance coverage, compliance, and HR technology support, Birdie HR alleviates the administrative burden, allowing businesses to focus on growth. With quick onboarding and comprehensive support services, Birdie HR ensures teams are paid and protected while adhering to all legal requirements.

📋 Description

• Own outbound and lifecycle messaging across B2C audiences via Customer.io • Implement communication strategies for existing customers • Identify differences in user journeys based on user behaviour across different markets • Convert user-journey insights into regular customer touchpoints • Build and run multi-channel communication campaigns across email, SMS, push, and in-app channels • Run tests and experiments involving copy, design, segments, and channels • Support deliverability and maintain sender reputation • Assist in segmenting customer databases for personalised and targeted communications • Prepare regular reports on campaign performance metrics and suggest improvements • Collaborate with marketing, design, and content teams on CRM initiatives

🎯 Requirements

• 3+ years of experience as a CRM Manager or Email Marketing Manager in B2C • iGaming experience is a plus • Strong knowledge of marketing effectiveness metrics across the customer journey • Proficiency with customer engagement platforms • Understanding of user segmentation and logical operators • Strong knowledge of HTML and APIs • Goal-oriented and customer-centric mindset • Keeping up with internet marketing trends • AI expertise is a strong plus • Upper-intermediate level of English

🏖️ Benefits

• Competitive compensation • Regular career development reviews • Flexible working hours • Remote work options • Generous vacation and sick leave policy • Financial assistance for professional development • Educational Allowances • Monthly allowance for personal activities • Comprehensive health insurance plans • Referral program • Team-building activities and corporate parties