Growth Product Marketing Manager

🕒 July 2

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Bitrise

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

📦 Logistics

📣 Marketing

💰 $60M Series C on 2021-11

Consulting • Logistics • Marketing

Bitrise is a leading mobile CI/CD (Continuous Integration/Continuous Delivery) platform designed to streamline the build, test, and deployment processes for mobile apps. Specializing in mobile development, Bitrise offers a user-friendly interface, robust integrations, and scalable infrastructure to ensure efficient delivery of high-quality apps. The platform supports technologies for iOS, Android, and frameworks such as Flutter and React Native, with features like build caching, automated testing, and secure code signing. Bitrise is dedicated to helping developers release with confidence by providing efficient tools for mobile DevOps.

📋 Description

• Synthesise insights from user research, product analytics, and competitive intelligence into a prioritised hypothesis backlog • Lead GTM for new products with no established playbook • Own messaging across GTM campaigns • Develop a channel strategy for new products backed by evidence (product-channel fit) • Build growth models, test them fast, and measure results • Run cross-sell experiments into the existing customer base • Design and execute experiments across paid, organic, community, and product channels, hands-on and with support • Work cross-functionally with product, data, and marketing to move experiments from hypothesis to live

🎯 Requirements

• 5+ years in growth marketing, product marketing, product management, or a hybrid of both, with experience in developer tools • Demonstrated track record in growth experimentation and core product marketing: research, messaging, ICP, GTM, and CRO • Experience in acquiring net new developer audiences • Self-serve or PLG experience: activation funnels, conversion optimisation, in-app messaging • Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data • Strong project management skills, comfortable moving cross-functional work forward • Self-starter who thrives in fast-moving environments • Comes from a startup environment where you owned initiatives end-to-end

🏖️ Benefits

• Private medical insurance & life assurance • Competitive stock options package • Opportunity to learn about app development by playing a crucial role in mobile development process • Remote working environment with opportunities for in-person collaboration